TDG: Smart TVs Top List of Preferred TV Streaming Platforms

Research Finds that a Third of OTT TV Users Prefer Smart TVs over Other Platforms

​Despite the widespread availability of inexpensive ancillary TV streaming devices, new TDG research finds that 32% of OTT TV Users prefer having the native connectivity of a smart TV. This is according to data featured in TDG's Video Behavior in the Age of Quantum Media, a survey of 2,000 US adult broadband users, 60% of which use an over-the-top (OTT) streaming service on a home television.

When asked which TV streaming platform they prefer, 32% of OTT TV Users selected their smart TV. Interestingly, this is pretty much equal to the penetration of smart TVs in general.

Game consoles followed second, selected by 25% of OTT TV Users, while Internet set-top boxes were preferred by 17%. Streaming sticks and Blu-ray players were selected by 10% of OTT TV Users.

Why do smart TVs top the list? According to Michael Greeson, Director of Research at TDG, this likely boils down to ease of use. "With smart TVs, viewers are not required to manually switch inputs from the TV to another device or pick up a different remote in order to access their favorite streaming apps and programs."

TDG’s Video Behavior in the Age of Quantum Media examines in detail the viewing habits of adult broadband users across multiple touch points, be it live or on-demand, legacy, or OTT. For more information about this project, please contact or 469-287-8050.

Wendy Stockard

About The Diffusion Group (TDG)
TDG provides actionable intelligence on the quantum shifts impacting consumer technology and media behaviors. Since 2004, we have helped both leading and emerging technology vendors, media companies, and service providers understand and master how consumers access, navigate, distribute, and consume broadband media--whenever and wherever they may be. For more information, visit our website at