Talking COVID-19 Pandemic, Branding & Marketing in the Franchise World With Mosquito Shield's VP, Michael Moorhouse
September 10, 2020 (Newswire.com) - Vice President of Mosquito Shield, Michael Moorhouse, speaks to Franchise Bible Coach Radio, a nationally syndicated franchise marketing podcast hosted by Rob Gandley & Rick Grossman, proudly sponsored by SeoSamba – Creator of the Franchise Marketing Operating System (FMOS).
In this episode, Michael Moorhouse discusses how Mosquito Shield has been able to hit a record high growth of 40% during the COVID-19 pandemic.
In this business gems-packed podcast, Michael notably shared that during this time “We were less worried about acquiring new customers but really fortifying the ones that have been with us for years and making sure they were comfortable knowing that some of these new practices were in place… asking them to not engage with technicians to keep them comfortable and confident so we increased the ways they can reach out to us and heavied up the staffing. We extended payment plans to homeowners for the ones that were impacted financially because we knew they value the service.”
Find out more about Michael’s thought process and strategy that allowed the rising franchise to not only survive but dominate during some of the hardest financial times.
Business RadioX’s Franchise Bible Coach, and its guests, discuss the evolution of the franchising industry while franchise professionals share their points of view, knowledge, and unique stories of success. If you have a story that you’d like to share, contact BusinessRadioX via email or simply fill in the online form.
Download or listen to the full podcast at the Business RadioX website.
About Mosquito Shield:
Mosquito Shield® was founded in September of 2001 in response to the absence of an effective residential mosquito control service, and the inadequacy of mosquito control products such as body sprays, candles and mosquito magnets.
The company has since spent nearly two decades developing its proprietary blend of all-natural oils and select control products, and testing application methods and frequencies with the goal of perfecting an effective and responsible solution. The result is Mosquito Shield, a service that turns any treated property into a mosquito-free zone by killing and repelling mosquitoes and other harmful outdoor pests.
Franchise Marketing Radio is sponsored by SeoSamba, an industry leader helping franchise brands and multi-location companies with digital marketing software, website design, search engine optimization, email marketing, blogging, centralized social marketing, lead tracking and paid ad campaign management.
Their Franchise Marketing Operation System software suite is used by franchise brands worldwide.
For more information about SeoSamba, visit www.seosamba.com, email them directly at email@example.com or by phone: US + (1) 877-450-9894 and in Europe at +33(644)-600-678