Talking COVID-19 Pandemic, Branding & Marketing in the Franchise World With British Swim School's President, Brian Garrison
Brian Garrison the President of British Swim School speaks to BRX Founder Lee Kantor, proudly sponsored by SeoSamba - Creator of the Franchise Marketing Operating System (FMOS). In this episode, Brian Garrison discusses how British Swim School managed to reopen and rebound quickly in 2021 during the COVID-19 pandemic.
VIRGINIA BEACH, Va., September 8, 2021 (Newswire.com) - Brian Garrison, the President of British Swim School, speaks to BRX Founder Lee Kantor, proudly sponsored by SeoSamba - Creator of the Franchise Marketing Operating System (FMOS).
In this episode, Brian Garrison discusses how British Swim School managed to reopen and rebound quickly in 2021 during the COVID-19 pandemic.
In this podcast, Brian notably shared that during this time: "We think of three main drivers: one was we really doubled down from a franchising perspective. Our corporate team immediately stopped all financial requirements for our franchisees. We deferred fees so they could manage themselves through the crisis from a cash perspective. So I think that was very well received. Secondly, our team focused on helping them to make the right decisions as far as furloughing their teams, negotiating with their local vendors and keeping them focused in the long term. And finally, we worked hard through our national Director of Aquatics Melissa McGarvey, alongside the US Swim School Association and various local governments to make the case that we could deliver our service in a COVID-safe way."
Find out more about Brian's thought process and strategy that allowed British Swim School to stay on track and exceed what they did in 2019 after the Covid-19 peak. Brian also speaks about the integration of Buzz Franchise Brands and British Swim School.
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About British Swim School:
For over 40 years, British Swim School has been dedicated to teaching water survival skills to children as young as three months old. British Swim School was launched in Manchester, England in 1981 using the unique and highly effective teaching methods that are a recognized trademark of the brand today.
Franchise Marketing Radio is sponsored by SeoSamba, an industry leader helping franchise brands and multi-location companies with digital marketing software, website design, search engine optimization, email marketing, blogging, centralized social marketing, lead tracking and paid ad campaign management.
Source: British Swim School