Retainly Releases Customer Engagement Score

Retainly marketing automation software announced a new feature release. Customer Engagement Score is a metric used to measure how engaged the customers are.

Customer Engagement Score

Retainly marketing automation software announced a new feature release. Customer Engagement Score is a metric used to measure how engaged the customers are. This single score may be the outcome of a complex algorithm but provides a simple number to decide if marketers and product managers need to take more efforts in engaging their customers. The customer engagement score is the best metric which can predict the customer churn possibilities.

Customer Engagement Score can help marketers:

  • Identify customers in trials that are ready to purchase;
  • Identify customers that need help or are about to churn;
  • Identify customers that are appropriate for an up-sell or cross-sell.
  • Identify contacts that need special attention.

"An engaged customer is a one that gets the most value out of a product or service".

Soujanya Sharma

Media Relations

The customer engagement score will also assist bloggers and digital media companies to identify how engaged their readers are. This metric will assist them in better content planning and production, in addition to building more engaging and interactive content for their readers.

Retainly is among the very few marketing automation platforms that offer this customer engagement score. The score has been built with proprietary algorithms developed by Retainly engineers and include advanced statistical calculations with inputs from various engagement factors like email open counts, email click counts, customer web session counts and more. The score is dynamic in nature and keeps changing every day based on the customer engagement.

“An engaged customer is a one that gets the most value out of a product or service,” said Soujanya Sharma of Retainly.

The Customer Engagement Score can also be used for creative marketing purpose limited only by the imagination of the marketer. For example, a company may decide to pass on special offers to only those set of customers who have a score higher than a particular number. The Retainly email marketing software allows to filter and segment contacts or customers based on their Customer Engagement Score as well.

Apart from this metric, Retainly has also introduced a new metric for the first time for marketing automation platforms. The Customer Rank is another statistically derived figure that gives a Rank to every customer in the database. This Rank is an outcome of the Customer Engagement Score. It makes it even easier to identify and position the most valuable customers or leads.

Another new feature addition to Retainly is its Emojis copy paste snippet in its email template designer. It is a known fact that emojis can increase email open rates by 30% or more. Similar to Twitter and Facebook, Retainly now allows to add an emoji into the subject like with just a single click.

Retainly sponsored Blogger Search platform Bloghunt has also introduced the Blogrank. It has just been a little over 2 months, that Bloghunt was launched, and it is already witnessing an immense popularity among the blogger community. Quite recently, Bloghunt introduced a new feature called BlogRank that automatically provides a unique Rank to every blog that is added to its directory.

BlogRank is a proprietary algorithm that uses specific metrics to calculate a score. The Blogrank uses a different set of parameters which include Traffic to the Blog, Bounce rate, trust factor and more which are churned into a unique score. Bloghunt provides the platform not only for bloggers but anyone who is intending to search blogs from a specific niche. Some of these niches include automotive blogs, best travel blogs, guest posts, food blogs, technology blogs, marketing blogs, and WordPress blogs. Read the trending topics on Retainly Stories which are quite engaging.

Retainly also offers an email checker that helps email marketers test them email for unintentional spam content.

Source: Retainly Inc

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Categories: Marketing, Saas (Software as Service), Social Media

Tags: customer engagement score, email marketing software, inbound marketing, marketing automation


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About Retainly Inc.

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Retainly is an email marketing automation software specifically designed for SaaS, Blogs & Digital Media, eCommerce, Real Estate, Job Portals, Marketplaces and others to increase user engagement with multi-channel marketing automation.

Soujana Sharma
Media Relations, Retainly Inc.
Retainly Inc.
5457 Banfield Dr
Sacramento, CA 95835
United States