Personalization Achieves 5x Forecast and 18x ROI for National Retailer

How a single customer view helped National Retailer (PAS Group) reduce ad wastage, re-engage lapsed customers and create amazing customer experiences.

PAS targeted activations

Using Lexer, the PAS Group has achieved a 5x revenue forecast and 18x ROI with data-driven personalization.

With 75% of its sales from loyalty members, the retail giant launched a bold strategy to bring data together and improve the customer experience for group brands like Review, Black Pepper, and JETS Swimwear.

Group GM of Digital, Anna Samkova, said campaigns are now powered by unique segments targeting shoppers with relevant products and offers across the channel.

“With Lexer’s segmentation tools we can get to the insight quickly and easily,” she said.

Using Customer Data Platform, Lexer, PAS unified online and offline purchase data with loyalty and engagement data into a practical tool for decision making and action.

PAS’s customer universe is now searchable in Lexer, and the team can easily segment their database by attributes like color preference, purchase frequency, lifetime value, in-store or offline purchases and loyalty.

With Lexer, these dynamic segments are able to be targeted across email and social in real-time.

Lexer VP, Marketing, Simon Smallchua, said data now forms the cornerstone to all segmentation, product planning, and customer engagement strategies.

“Lexer’s CDP means PAS can do the customer research, segmentation, and activation within a single tool,” he said.

The full case study is available here:

Source: Lexer


Categories: Retail

Tags: b2c, brands, cdp, customer data platform, data, lexer, marketing automation, Personalization, retail, software, technology

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Simon  Smallchua
Simon Smallchua
VP, Marketing, Lexer
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