CDP, Lexer Finds Data Unification is #1 Priority for Global Brands Succeeding With Personalization

Customer Data Platform, Lexer, reveal the top 3 priorities of brands succeeding with personalization in new report: Personalization: How to succeed in 2018.

85% of companies see an uplift from personalization

Personalization is a proven strategy to improve business performance and is rapidly becoming a consumer expectation. Though there are many companies benefiting from successful personalization efforts, there are also many brands struggling to get started.

The easy to implement report covers:

  • The barriers marketers face in successfully using data for personalization
  • Steps to nurture a healthy organizational data-culture
  • How to achieve actionable data by implementing the right technology
  • The three major stages of data maturity leading to better personalization

The report is useful for brands of all sizes looking to level-up their use of first-party customer data.

Source: Lexer


Categories: Business Technology

Tags: b2c, brands, cdp, customer data platform, data, lexer, marketing automation, Personalization, retail, software, technology

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Simon  Smallchua
Simon Smallchua
VP, Marketing, Lexer
86 Inkerman St
St Kilda, Outside U.S./Canada 3182