Oktopost Unveils New Post Console to Increase Social Media Targeting Capabilities
Fast-growing B2B social media management platform launches a newly designed post-console, giving marketers the best possible social targeting and publishing experience
Tel Aviv, Israel, February 28, 2017 (Newswire.com) - Oktopost, the only B2B social media management and advocacy platform, introduces completely redesigned post console for faster workflows and deeper functionality, giving marketers more control and flexibility of social publishing.
B2B marketers are hitting new records with volumes of content being produced, and the need for granular segmentation of audiences. Now, B2B marketing teams can leverage Oktopost’s redesigned post console, to manage multiple profiles, move scheduled posts between campaigns and target updates. Thus ensuring efficient social publishing and improved analytics when posting content at scale.
"With Oktopost's advanced targeting options, we are able to segment our audiences and reach them with tailored messaging. The new post console has enabled us to take our social strategy to a whole new level when it comes to getting the right message to the right person at the right time"!
Lital Asher-Dotan, Senior Director of Marketing, Cybereason
With the rise in importance of visual content, marketers must ensure a constant, quality stream of visual social content. Once again, Oktopost is spearheading the social media marketing scene with the rollout of new image suggestions. Research shows that tweets with images receive at least 150% more engagement than those without. Now marketers can easily incorporate relevant images into every tweet.
“With Oktopost’s advanced targeting options, we are able to segment our audiences and reach them with tailored messaging”, says Lital Asher-Dotan, Senior Director of Marketing, Cybereason. “The new post console has enabled us to take our social strategy to a whole new level when it comes to getting the right message to the right person at the right time”!
To learn more about how Oktopost is enabling B2B marketers to intelligently manage, measure and amplify their social media content, we invite you to schedule a personal demonstration.
About Oktopost
Oktopost is the first solution to establish the ROI of social media for B2B companies, bridging the gap between social media and lead generation. Oktopost customers use the platform for distributing large-scale content marketing campaigns through social media and effectively measuring its business value.
Source: Oktopost
