Oktopost Unveils Audience Behavior with Exclusive Twitter Insights

Leading B2B social media management platform enhances Twitter Analytics for deeper insights

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Oktopost, the leading B2B social media management platform, has partnered with Twitter to bring the most accurate data on Twitter engagement and content.

As social media becomes more prevalent in B2B marketing, it is increasingly difficult for marketers to cut through the noise, and reach relevant audiences with accurate messaging. Ensuring content reaches suitable targets largely depends on understanding the brand's social audiences.

However, existing metrics aim to help B2C marketers. B2B marketers have different needs when it comes to social analytics. Irrelevant metrics are a leading contributor to incorrect assumptions and wasted resources when creating and distributing content.

Oktopost seeks to revamp the industry by enabling marketers to see relevant metrics for better insights. With the new Oktopost Twitter Insights, B2B marketers are able to get an in-depth understanding on how audiences engage with content on Twitter.

“Twitter Insights are invaluable,” says Paige Musto, Senior Director, Corporate Marketing at Act-On Software, Inc. “We are able to see an accurate metric on how our audience is engaging with our content. This allows us to create better-tailored content based on precise audience interests.”

To learn more about Oktopost’s revolutionary Twitter Insights, and see how enterprises and B2B marketers can leverage the technology for a more intelligent social media strategy, we invite you to schedule a personal demonstration.

About Oktopost:

Oktopost is the first solution to establish the ROI of social media for B2B companies, bridging the gap between social media and lead generation. Oktopost customers use the platform for distributing large-scale content marketing campaigns through social media and effectively measuring its business value.


Sapir Segal
​+1 (646) 559-6157

Source: Oktopost


Categories: Business to Business, Marketing, Social Media

Tags: b2b, b2b social media, b2b twitter, b2b twitter marketing, lead generation, marketing, marketing automation, social media, social media management, twitter, twitter marketing

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About Oktopost

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Oktopost is the only social media management platform architected for B2B companies. Founded in 2013 by B2B SaaS veterans, Oktopost enables marketers to manage content at scale, measure B2B metrics and amplify social reach through employee advocacy

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