Oktopost to Provide HubSpot's Top Agency Partners With B2B Social Media Management and Employee Advocacy Solutions

Oktopost joins HubSpot's Apps for Agency Services Program, offering agencies its all-in-one social media management and employee advocacy platform

Oktopost, the leading social media management and employee advocacy platform for B2B, today announced that it has joined HubSpot’s Apps for Agency Services Program. HubSpot’s Platinum and Diamond Agency Partners will now be able to expand their services portfolio, offering additional value to existing clients and gaining a better positioning to win new ones, through access to Oktopost’s platform.

Through the Apps for Agency Services Program, Platinum and Diamond agencies will gain access to Oktopost’s social media management platform, allowing them to schedule and manage large volumes of content, engage with audiences at scale and track valuable B2B metrics. Oktopost’s employee advocacy solution offers an easy-to-use content distribution platform, social compliance capabilities, and in-depth analytics into advocates’ and advocacy content’s performance. Finally, with the Oktopost+HubSpot integration, agencies will be able to leverage social engagement data to build highly-targeted lead scoring, nurturing, segmentation, and attribution programs in HubSpot.

“More than 85 percent of HubSpot customers are B2B companies. As the only social media management platform designed for B2B companies, we believe that Oktopost is the natural fit for HubSpot Agency Partners looking to deliver more value to their customers through social media and employee advocacy. We are looking forward to partnering with those agencies and helping them take inbound to the next level,” says Daniel Kushner, CEO of Oktopost.

“As a marketing and sales leader with the mission to help businesses Grow Better, we are actively seeking to partner with innovative companies that can complement or extend the functionality of HubSpot core offerings. Oktopost fits this bill well, offering B2B companies a wealth of social lead insights to enhance their marketing programs in HubSpot and deliver an outstanding customer experience,” commented Kevin Raheja, Director of Strategic Partnerships at HubSpot.

“As a B2B tech-oriented agency and a HubSpot Diamond Agency Partner, we see tremendous value in this kind of partnership with HubSpot and Oktopost. Oktopost’s platform enables us to establish and grow our customers’ social media presence, while the Oktopost-HubSpot integration empowers us to create highly personalized lead scoring, segmentation, nurturing and attribution programs, capitalizing on social engagement data,” says Perry Nalevka, CEO of Penguin Strategies.

Source: Oktopost


Categories: Saas (Software as Service)

Tags: b2b, b2b social media, employee advocacy, hubspot, marketing automation, social media management

About Oktopost

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Oktopost is the only social media management platform architected for B2B companies. Founded in 2013 by B2B SaaS veterans, Oktopost enables marketers to manage content at scale, measure B2B metrics and amplify social reach through employee advocacy

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