TEL AVIV, Israel, September 21, 2020 (Newswire.com) - Oktopost, the only social media management and employee advocacy platform for B2B, has announced a partnership with Keyhole, social media account monitoring and hashtag analytics software.
Keyhole’s social listening solution ranges from brand and campaign monitoring to influencer marketing to market research. This partnership enables Oktopost to deliver advanced social listening capabilities to its global customer base. Social is quickly becoming one of the prime customer engagement channels, and many B2B organizations – including Oktopost’s customers – are experiencing an increasing need for social media listening tools that are in-depth, granular and highly customizable.
Oktopost is already providing B2B organizations with social media management and employee advocacy platforms as well as social BI. Along with the existing tools, Oktopost will now offer its customers Keyhole’s social listening platform. With this new addition to Oktopost’s social marketing suite, B2B organizations can monitor brand equity, customer sentiment, industry trends and discussions around specific topics as well as track influencers and competitors across social media channels.
“Keyhole's technology is a perfect match for the B2B community we serve, because it provides in-depth research and analytics capabilities our customers require to keep competitive in today’s market. I am very excited to see Keyhole and Oktopost join forces to give B2B organizations a complete social marketing solution and all the data they need to realize new opportunities and accelerate their business," says Daniel Kushner, CEO of Oktopost.
“We found a social publishing company that had similar values around being “customer first” and around friendliness of use. Like us, Oktopost focuses on bringing the best of breed in their space, rather than dilute their focus. So for Keyhole, partnering with Oktopost made a lot of sense. This partnership will help us both serve our customers better,” says Saif Ajani, CEO of Keyhole.
Oktopost’s customers who would like to learn more or get access to the social listening platform can reach out directly to their customer success manager or contact the Oktopost team here.
To learn more about how Oktopost helps enterprises reach their B2B goals with the power of social, schedule a personal demo on our website.
Oktopost is the only social media management platform that is architected for B2B and B2C considered purchase companies. Founded in 2013 by B2B SaaS veterans, Oktopost enables marketers to manage and publish content at scale, measure actionable business metrics, integrate social data with their marketing stack, and amplify social reach through employee advocacy.