Oktopost Rolls Out a XING Integration for Employee Advocacy

Oktopost will enable B2B organizations to amplify their brands on the German-based online business network via employee advocacy

Oktopost, the only social media management and employee advocacy solution architected for B2B, has added integration with XING, one of the largest business social networking sites in the DACH area, to help its customers expand their reach, amplify their brands, and recruit talent in the German-speaking countries. 

Many of Oktopost's EU-based customers operate in Germany, Austria, and Switzerland and use XING to engage local buyers and decision-makers. The new integration will allow B2B organizations to gain control over company-related content that employees share on XING as well as access engagement data generated by social advocacy. This data can help get insights into the buyer's journey, improve customer experiences, and attribute new opportunities to social media.  

With the XING integration, employee advocates who are active on this network will be able to share company content in a few clicks, building an organic social presence with pre-approved, on-brand content that can spark a meaningful conversation with customers and prospects.

"In 2021, we will continue to innovate B2B social marketing with new features, integrations, and partnerships. Since many of our customers operate across Europe, we wanted to provide them with tools to amplify their reach on local markets. With 19 million users, XING is one of the prominent business social networks in the German-speaking countries, which makes it a priority for companies looking to amplify their brands or recruit talent in the DACH area. We plan to make more networks and channels available within Oktopost, enabling B2B organizations to build strong employee advocacy programs, globally and locally," said Liad Guez, VP Product at Oktopost

Learn more about the Oktopost-Xing integration >>

About Oktopost

Oktopost is the only social media management platform that is architected for B2B and B2C considered purchase companies. Founded in 2013 by B2B SaaS veterans, Oktopost enables marketers to manage and publish content at scale, measure actionable business metrics, integrate social data with their marketing stack, and amplify social reach through employee advocacy. To learn more about Oktopost and how it helps enterprises reach their marketing goals, schedule a personal demo.

Source: Oktopost

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Categories: Business Technology

Tags: B2B marketing, DACH, employee advocacy, enterprise software, Germany, Oktopost, social media, social media marketing, social selling, XING


About Oktopost

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Oktopost is the only social media management platform architected for B2B companies. Founded in 2013 by B2B SaaS veterans, Oktopost enables marketers to manage content at scale, measure B2B metrics, and amplify social reach through employee advocacy.

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