Oktopost Provides Marketers with Enhanced Social Media Intelligence
Leading B2B social media management platform enables personalization of web channels based on users' social media engagement through innovative partnership.
Tel Aviv, Israel, January 16, 2017 (Newswire.com) - Oktopost, the data-driven B2B social media management platform, has leveraged its integration with Marketo, Inc., the leading provider of marketing software and solutions, to improve real-time personalization for known and anonymous leads, based on social engagements.
To ensure a prospect finds relevant information without getting lost in multitudes of content, B2B marketers look to provide easily accessible web content tailored to individual visitors. The more data marketers collect on visitor’s interests and behaviors, the better they can engage and convert them with personalized content.
Oktopost and Marketo continue to transform social media marketing through their innovative partnership. Oktopost enables marketers to segment new and returning web visitors based on social interactions while exposing them to personalized content, messaging, and call-to-actions in real-time with Marketo’s Web Personalization solution.
“With 98% of website visitors being anonymous, Marketo Web Personalization is the best way to increase conversions based on real-time data,” says Andy Choi, senior director of business development, Marketo. “Oktopost’s Marketo integration increases the Web Personalization capabilities for even deeper programs.”
According to Edan Tal, Manager of Marketing Technology and Content at JFrog, “With the powerful Oktopost-Marketo integration, we are able to serve the most relevant content to our visitors, helping us not only increase the number of visitors that convert, but also push them down the funnel faster.”
To learn more about how Oktopost, along with Marketo Web Personalization, is enabling enterprises and B2B marketers to leverage technology to develop highly intelligent marketing and social media strategies, we invite you to schedule a personal demonstration.
Oktopost is the first solution to establish the ROI of social media for B2B companies, bridging the gap between social media and lead generation. Oktopost customers use the platform for distributing large-scale content marketing campaigns through social media and effectively measuring its business value.
Marketo provides the leading engagement marketing software and solutions designed to help marketers develop long-term relationships with their customers – from acquisition to advocacy. Marketo is built for marketers, by marketers and is setting the innovation agenda for marketing technology. Marketo puts Marketing First. Headquartered in San Mateo, CA, with offices around the world, Marketo serves as a strategic partner to large enterprise and fast-growing small companies across a wide variety of industries. To learn more about Marketo’s Engagement Marketing Platform, LaunchPoint® partner ecosystem, and the vast community that is the Marketo Marketing Nation®, visit www.marketo.com.