Oktopost Launches Employee Advocacy in Salesforce to Simplify the Sharing Experience of Sales Professionals

Oktopost releases a built-in Employee Advocacy Platform for Salesforce that empowers sales professionals to effortlessly discover new content, share it with their social networks and track engagement — directly through Salesforce.

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Oktopost, the leading social media management and employee advocacy platform for B2B, today announced the launch of Employee Advocacy for Salesforce, a content sharing module that provides an efficient and scalable experience for sales representatives. Some of the latest features include content segmentation, content suggestions, post-level analytics, and leaderboards to help employee advocates plan, distribute, and measure social content, without leaving Salesforce.

Simplifying the process of content distribution and discovery is the cornerstone of building a sustainable employee advocacy program that transforms sales reps into brand ambassadors and thought leaders. To accommodate this, program admins are required to engage every single employee advocate, wherever they are, and in a way that is timely, convenient, and personalized. Launching Oktopost’s Employee Advocacy platform for Salesforce accelerates the pace at which marketers can make content available to employees while ensuring an efficient and effortless workflow for advocates.

“The modern sales rep manages multiple systems and technologies. That’s why they need a way to share content without the tedious and repetitive task of logging into yet another platform. To ease the pressure and save them precious time, we’ve designed our Employee Advocacy platform to live inside Salesforce, thereby enabling sales teams to easily discover, customize, and share content to their professional social networks in just a click,” says Daniel Kushner, CEO at Oktopost.

Salesforce is where our sales reps spend the majority of their time. Merging the two interfaces into a single Salesforce module means they can conveniently access relevant content provided by our marketing team and share it directly with their professional networks in a matter of seconds.

Erin Dunn

Digital Marketing Manager at CS Disco

As the leading CRM software for enterprise companies, Salesforce is accessed daily by 72% of sales representatives, with over half of users spending more than three hours on the platform. For this reason, housing Oktopost’s Employee Advocacy solution in Salesforce allows sales departments to stay connected while sharing the latest company content, viewing leaderboards and accessing real-time insights on their advocacy performance.  

"Salesforce is where our sales reps spend the majority of their time. Merging the two interfaces into a single Salesforce module means they can conveniently access relevant content provided by our marketing team and share it directly with their professional networks in a matter of seconds,” says Erin Dunn, Digital Marketing Manager at CS Disco.

The Oktopost Employee Advocacy solution for Salesforce is available today and includes the following features:

  • Content Customization: Employee advocates can discover and share content that aligns with their role and industry by pre-selecting their topics-of-interest.
  • Content Suggestions: Make employee advocates feel valued by allowing them to recommend relevant content ideas.
  • Content Scheduling: Employees gain a bird’s eye view of their entire posting schedule, allowing them to easily edit and plan ahead while ensuring greater content visibility.
  • Post-level Analytics: Employee advocates can view how each post is performing across various metrics, including impressions, clicks, retweets, conversions, and more.
  • Advocacy Leaderboard: Employee advocates enjoy full transparency of program leaders by content shares and clicks.

To learn more about how to integrate Oktopost with Salesforce, and empower your sales team with a simple, seamless, and rewarding employee advocacy experience, visit: https://www.oktopost.com/solutions/social-employee-advocacy

About Oktopost

Oktopost is the only social media management platform that is architected for B2B enterprises. Founded in 2013 by B2B SaaS veterans, Oktopost enables B2B marketers to manage and publish content at scale, measure valuable business metrics, integrate social data with their marketing ecosystem, and amplify social reach through employee advocacy. To learn more about how Oktopost helps enterprises reach their B2B goals with the power of social, we invite you to schedule a personal demo.

Source: Oktopost


Categories: Computer Software

Tags: b2b marketing, content sharing, cs disco, employee advocacy, marketing technology, oktopost, sales, sales teams, Salesforce, social advocacy, social media marketing


About Oktopost

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Oktopost is the only social media management platform architected for B2B companies. Founded in 2013 by B2B SaaS veterans, Oktopost enables marketers to manage content at scale, measure B2B metrics and amplify social reach through employee advocacy

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