TEL AVIV, Israel, November 26, 2019 (Newswire.com) - Oktopost, the only social media management and advocacy platform architected for B2B and B2C considered purchase companies, announced the launch of the People Database, a new tool for maximizing and measuring lead generation across social media.
The People Database captures social audiences that engage with brand content, either through corporate social media channels or employee advocates. It allows B2B marketers to generate net-new leads and measure their engagement, as well as to sync social activities with existing leads inside marketing automation and CRM platforms. Oktopost’s new module will help enterprise companies build more effective communication strategies that drive pipeline growth and personalize the buyer’s journey based on social data.
“Social media attribution and measurement are some of the biggest challenges facing B2B marketers. Oktopost’s mission is to tackle these challenges and to help our customers gauge the business value social provides. We built the People Database to allow B2B marketers to visualize their social audiences in one place and to measure the impact that social has on the marketing funnel,” says Liad Guez, VP Product of Oktopost.
“From day one, we architected Oktopost for B2B. The People Database is the next step in the evolution of our product that makes social media marketing more measurable than ever before. While traditional social media tends to focus on brand awareness and evolves around vanity metrics, Oktopost is helping companies to generate leads, improve nurturing and, ultimately, learn more about their buyers through social media interactions,” adds Daniel Kushner, CEO of Oktopost.
To learn more about the People Database, visit the Oktopost blog:
Oktopost is the only social media management platform that is architected for B2B enterprises. Founded in 2013 by B2B SaaS veterans, Oktopost enables B2B marketers to manage and publish content at scale, measure valuable business metrics, integrate social data with their marketing ecosystem, and amplify social reach through employee advocacy. To learn more about how Oktopost helps enterprises reach their B2B goals with the power of social, we invite you to schedule a personal demo.