TEL AVIV, Israel, July 28, 2020 (Newswire.com) - Oktopost, the only social media management and employee advocacy platform architected for B2B, has announced that it is joining the Adobe Exchange program.
As an Accelerate partner, Oktopost will continue to deliver social media management and employee advocacy solutions to Adobe Experience Cloud users in one powerful platform that is seamlessly integrated with Marketo Engage. Previously named Marketo's #1 Technology Partner of the Year, Oktopost is the only Marketo Engage certified social media management platform.
By integrating Oktopost with Adobe Experience Cloud, B2B marketers can automatically sync social media engagement and first-party intent data to their marketing automation application. Oktopost matches social data with known Marketo Engage leads for optimized lead nurturing, scoring, segmentation, and attribution. The more social insights Marketo Engage users get on their prospects and customers, the more effective they are in creating campaigns that are authentic, relevant, and personalized, all of which assist in funnel acceleration.
“We’re excited to take our longstanding relationship with Marketo Engage a step further and become an official Adobe partner. With Adobe, we share the mission of helping B2B marketers create powerful customer experiences. This relationship will provide our mutual customers with a more advanced marketing stack that drives ROI and connects social media to their business,” says Daniel Kushner, CEO of Oktopost.
“Today’s marketing campaigns span multiple channels and several touchpoints throughout the buyer’s journey. Marketers need to be able to not only measure the impact of each channel but understand holistically how customers are engaging with the brand,” says Cody Crnkovich, Head of Platform Partners and Strategy at Adobe. “We look forward to working with Oktopost to empower B2B marketers with the insight needed to create truly engaging customer experiences.”
Oktopost is the only social media management platform that is architected for B2B and B2C considered purchase companies. Founded in 2013 by B2B SaaS veterans, Oktopost enables marketers to manage and publish content at scale, measure actionable business metrics, integrate social data with their marketing stack, and amplify social reach through employee advocacy. To learn more about how Oktopost helps enterprises reach their B2B goals with the power of social, schedule a personal demo on our website.