Oktopost Joins Forces With Wipro to Empower Eloqua Customers With Social Data

The B2B Social Engagement platform, Oktopost has teamed up with world-leading GSI organization, Wipro Limited, to accelerate the digital transformation of Eloqua customers.

Oktopost, the only social engagement platform architected for B2B enterprises, today announced its collaboration with global Information Technology Services Corporation, Wipro Limited to help B2B marketers strengthen their Eloqua capabilities with an unlimited flow of social data. Together, the two entities bring with them solid expertise in emerging technologies – Oktopost in social media management and Wipro in system integrations – ensuring the success of marketers in their implementation, development, and optimization of Eloqua's instances.

In essence, the purpose of this alliance is to offer demand generation teams a seamless mechanism for connecting between Eloqua and raw social data collected from audiences’ content engagement, such as clicks, shares, conversions, and mentions. Using the aforementioned data provided by Oktopost, Wipro can effectively help its clients enhance their lead scoring, nurturing, attribution, and segmentation within Eloqua.

For Oktopost and Wipro, this collaboration offers B2B marketers an opportunity to not only gain a deeper understanding of a lead’s interest in their product or service but also increase the value and ROI they are attaining from Eloqua. With the abundance of social intelligence transferred from campaign activity in Oktopost into Eloqua’s marketing automation platform, marketers gain complete visibility into the buyer’s journey. From the moment someone clicks a Tweet to the point they convert into a customer, they are able to close the gap between social media activities and revenue attribution.

From day one, our efforts at Oktopost have been concentrated on one mission – to help global social media teams prove the value they bring to the organization. Whether it’s through quantifying their success with social insights or building sophisticated programs in marketing automation platforms, we look forward to furthering our mission with Wipro,” says Daniel Kushner, CEO at Oktopost.

As the only social media management platform geared towards B2B companies, Oktopost has been recognized by various marketing automation vendors for its ability to bring a new dimension of critical social data. Some of the most recent announcements include: being awarded Marketo’s "#1 Technology Partner of the Year," launching OEM agreements with ClickDimensions and Act-On, as well as providing strategic integrations with Eloqua and Pardot.

About Oktopost

Oktopost is the only social media engagement platform that is architected for B2B enterprises. B2B marketers use the platform to manage and publish content at scale, measure business performance, and integrate social data with their entire marketing ecosystem. To learn more about how Oktopost helps companies reach their B2B goals with the power of social, schedule a live demo.

Source: Oktopost


Categories: Saas (Software as Service)

Tags: B2B marketing, digital transformation, Eloqua, marketing automation, marketing technology, SaaS, social data, social engagement, social media, social media management, Wipro Limited

About Oktopost

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Oktopost is the only social media management platform architected for B2B companies. Founded in 2013 by B2B SaaS veterans, Oktopost enables marketers to manage content at scale, measure B2B metrics and amplify social reach through employee advocacy

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