Oktopost Enables Global IT Companies to Amplify Social Reach With Employee Advocacy
Global enterprise companies in the ITS and ICT industries are seeing double and triple-digit growth in organic social reach following the adoption of Oktopost's unified employee advocacy solution.
TEL AVIV, Israel, July 3, 2018 (Newswire.com) - Oktopost, the only social engagement platform that’s architected for B2B enterprises, today announced that global information technology service (ITS) and information communication technology (ICT) companies, like Ensono and Fujitsu, have chosen its employee advocacy solution to leverage the untapped social reach of their employees. Helping B2B marketers significantly expand their content visibility by over 70%, and obtain a 360% ROI, Oktopost is quickly becoming a de-facto standard among IT companies that are looking to harness employees as a results-driven marketing channel.
In recent years, the contribution of social advocacy to the sales pipeline of IT companies has increased significantly, with research showing that 78% of salespeople who use social selling as part of their process outperform their peers (LinkedIn, 2018). With Oktopost’s unified social media management and employee advocacy platform, global IT companies can seamlessly streamline content from official company profiles and quickly make it available for employees to share on-the-go.
Oktopost has helped us roll out the advocacy program across 3 continents. Before making a purchasing decision, our future clients are looking to connect with our people first; hence why having an active social presence for sharing our company's thought leadership content is essential. We estimate that if 1,000 Ensono associates use Oktopost, we'll generate between 18 and 20 million potential impressions per year.
Colleen Swanger, Senior Director, Global Digital Marketing at Ensono
Tailor-made to the unique needs of ITS and ICT companies, Oktopost’s easy-to-use platform allows for scalable content distribution across multiple continents, time zones, and languages, ensuring consistency in brand voice among corporate and employee networks. Embraced by companies like Ensono and Fujitsu, Oktopost’s advocacy solution offers three distinct benefits: amplification of content beyond the company’s limited network, employee thought leadership, and granular measurement of program success.
Since adopting Oktopost in 2017, Ensono, a company that delivers complete hybrid IT solutions, has doubled its number of employee advocates, driving a 79% increase in social reach and 9X more clicks. With over 20 content types, covering 40 different topics, Ensono uses Oktopost’s sophisticated content tagging functionalities to offer employees the ability to customize, discover, and share the most relevant content. As a result, Ensonos’ associates have become avid users of the Oktopost platform, which not only helps them stay on top of company information and initiatives but also establish a distinct, expert voice on social media that’s essential for building up their personal brand.
“Oktopost has helped us roll out the advocacy program across 3 continents. Before making a purchasing decision, our future clients are looking to connect with our people first; hence why having an active social presence for sharing our company's thought leadership content is essential. We estimate that if 1,000 Ensono associates use Oktopost, we'll generate between 18 and 20 million potential impressions per year,” says Colleen Swanger, Senior Director, Global Digital Marketing at Ensono.
Oktopost’s social advocacy solution also serves Fujitsu, the leading Japanese global ICT company, which empowers employees to share 10X more posts, increasing Fujitsu’s social reach by 70%. This number goes on to demonstrate how employees are the strongest marketing engine when it comes to building a company’s online presence and engagement. Using Oktopost’s in-depth analytics, Fujitsu can effectively measure the performance of its employee advocacy strategy across different profiles, messages, and networks, in turn facilitating accurate calculation of the program’s ROI.
In a recent case study with Fujitsu, Daniel Klaus, former Senior Manager of Global Digital Marketing at Fujitsu stated: “If, for example, LinkedIn charges 4 EUR per click on a sponsored post campaign, we can calculate the earned media value of our employee advocacy program based on the clicks earned by employees. Therefore, the current ROI of Oktopost’s employee advocacy is 360%.”
For more information on how Oktopost helps IT companies like Ensono and Fujitsu launch, measure, and scale a global employee advocacy program, check out our customer stories section.
Oktopost is the only social engagement platform that is architected for B2B enterprises. Founded in 2013 by B2B SaaS veterans, Oktopost enables B2B marketers to manage and publish content at scale, measure valuable business metrics, integrate social data with their marketing ecosystem, and amplify social reach through employee advocacy. To learn more about how Oktopost helps enterprise companies reach their B2B goals with the power of social, we invite you to schedule a personal demo.
Fujitsu is the leading Japanese global information and communication technology (ICT) company, offering a full range of technology products, solutions, and services to help you digitalize with confidence. Fujitsu uses its experience and the power of ICT to shape the future of society with customers. 159,000 Fujitsu people support customers in more than 100 countries.
For business leaders managing lots of complexity or disrupting the status quo, Ensono delivers complete hybrid IT solutions, from cloud to mainframe, tailored to each client’s journey. With over 1,100 associates across North America, Europe, and South Asia, Ensono helps the world’s most successful companies drive agility and innovation, maximizing budget, and freeing IT staff to think strategically.