LONDON, June 17, 2021 (Newswire.com) - Oktopost, the only social media management and employee advocacy solution architected for B2B, announced the appointment of Natalie Binns as the Vice President of Marketing. Binns joins Oktopost's senior executive team and will lead the company's global marketing function.
Natalie Binns joins the Oktopost team with over 20 years of experience in the B2B technology industry and a passion for building global growth marketing teams. With a history of helping businesses drive exponential growth through global demand generation, programmatic and ABM strategies, she brings a strong understanding of the challenges B2B marketers face. Her experience across multiple categories, such as IT Security, Martech, ITSM and DevOps tools, across EMEA and APAC as well as several years living and working in the U.S. has provided her with unique and diverse perspectives.
"I am thrilled to join the Oktopost team. I believe we have a fantastic platform which delivers real value to B2B marketing teams in the mid-market and enterprise space. Oktopost delivers a world-class martech solution and has already given customers the ability to realize the full potential of social engagement and employee advocacy within their sales and marketing strategies. I am very excited to be part of Oktopost's global growth journey to change the way B2B marketers manage, monitor and measure social activities to reach their goals," says Binns.
"We are excited to have an industry leader like Natalie join our team," stated Daniel Kushner, Oktopost CEO. "She is an outstanding addition to the Oktopost family as she brings a deep understanding of the martech space and an exceptional track record of building successful marketing strategies. I'm confident Natalie will help accelerate our hypergrowth and drive Oktopost's position as the leading B2B social media platform."
Oktopost is the only social media management platform that is architected for B2B- and B2C-considered purchase companies. Founded in 2013 by B2B SaaS veterans, Oktopost enables marketers to manage and publish content at scale, measure actionable business metrics, integrate social data with their marketing stack, and amplify social reach through employee advocacy. To learn more about Oktopost and how it helps enterprises reach their marketing goals, schedule a personal demo.