TEL AVIV, Israel, February 18, 2020 (Newswire.com) - Oktopost is pleased to announce the appointment of its newest Leadership Team member, Jennifer Samples Lazarus as Managing Director, North America. In her role as Managing Director, North America, Jennifer Samples Lazarus will be responsible for sales and customer-facing operations in North America. Oktopost is the only social media management, analytics and advocacy platform built for B2B marketers.
A Digital Marketing and MarTech veteran, Lazarus has over 20 years of strategic and operational experience leading teams globally. She is best known for utilizing her strong relationship skills and business acumen to create exponential growth within the digital marketing and SaaS marketplace. Most recently, Lazarus was CEO of Zen1210, spearheading the relationship between flagship product, Email Playground and IBM’s Watson Campaign Automation (now Acoustic).
Daniel Kushner, Oktopost CEO, stated: “We are thrilled that Jen is joining Oktopost’s expanding Leadership team. She is a natural fit given her Digital Marketing expertise and her track record in the SaaS Marketing Automation space. We are confident that with her leadership in North America, Oktopost will continue to grow exponentially while still providing exceptional customer service to B2B Marketing Teams.”
“I am extremely excited to join Oktopost. I strongly believe the Oktopost platform is a B2B Social Marketer’s dream given its ability to truly measure lead attribution effectively. I am most excited about working with our teams to help our clients utilize the power of the new People Database feature within their Marketing Automation platforms like Adobe’s Marketo and Oracle’s Eloqua,” says Lazarus.
Oktopost is the only social media management platform that is architected for B2B enterprises. Oktopost enables B2B marketers to manage and publish content at scale, measure valuable business metrics, integrate social data with their marketing ecosystem, and amplify social reach through employee advocacy. To learn more about how Oktopost helps enterprises reach their B2B goals with the power of social, we invite you to schedule a personal demo.