LONDON, March 17, 2020 (Newswire.com) - Oktopost, the leading B2B social media management and employee advocacy platform, today announces the appointment of Colin Day as the Managing Director of the firm’s EMEA commercial activities.
With more than 30 years of experience across sectors that include financial services, FinTech and MarTech, Day has an excellent track record of building and operating high-performing, go-to-market functions. He also has hands-on experience in implementing all aspects of commercial operations in technology and financial services firms across the globe. His standing among his peers in the marketing community is exceptional, as shown by the number of awards he has received during his career.
Most recently, Day founded his own advisory business, Magnetic North Associates, providing strategic guidance for C-Suite executives (CEO, CMO, CSO) as a Non-Executive Director and Board Level Advisor, conducting due diligence across a range of transactions ($25M+) focusing on marketing technology, consulting services, and financial technology. Prior to Magnetic North Associates, Day spent 18 years with Financial Technology giant FIS, where he held various leadership roles across business development, product management and marketing. His last role being the Marketing CTO, where he first met Oktopost, having purchased and rolled out the platform in 2015.
Daniel Kushner, Oktopost CEO, stated: “We are thrilled that Colin is joining Oktopost’s expanding Leadership team. We undertook an exhaustive search to make sure we found the right person to lead our growth across EMEA. Colin stood out as the individual that will help take the organization to new heights as we leverage the Oktopost Social Platform to best serve our customer and inspire B2B Sales and Marketing teams across the globe.”
"I am excited to join Oktopost and champion its excellence in marketing technology both as an organization and as a platform helping B2B sales and marketing teams amplify their voice and measure their impact," said Day. "I look forward to fueling Oktopost’s explosive growth, working with our teams to empower our customers to truly integrate social into their sales and marketing strategies.”
Oktopost is the only social media management platform that is architected for B2B enterprises. Oktopost enables B2B marketers to manage and publish content at scale, measure valuable business metrics, integrate social data with their marketing ecosystem, and amplify social reach through employee advocacy. To learn more about how Oktopost helps enterprises reach their B2B goals with the power of social, we invite you to schedule a personal demo.