Oktopost Announces Spring '17 Release With Advanced Social Media Marketing Capabilities

Staying at the forefront of the B2B social media management, Oktopost announces new features and integrations to empower enterprise marketers

Oktopost, the leading B2B social media management platform, today announced its Spring ‘17 Release, which includes dozens of new features and integrations to help B2B marketers increase the value social media brings to their business. Marketers can now use Oktopost to improve their workflows, access even deeper analytics, and create an overall better experience for social media management.

Social media has become extremely strategic to B2B marketing, with 83% of marketers using it to promote their content. To help marketers master the art and science behind social media, Oktopost is continuing to advance its platform by adding smarter features, integrations, and solutions. Among the many new additions to the platform are improved enterprise protocols, deeper Facebook and SalesForce integrations, and more.

Above all, Oktopost is proud to introduce its new mobile app, which enables marketers to accelerate their social publishing, measure the impact of their content, and engage with audiences, anywhere they are. Along with on-the-go posting, marketers are also able to manage their profiles, campaigns, and editorial calendar from one simple, yet powerful interface.

We put our customers first, which is why we're super excited to see how Oktopost's Social Customer Care solution can help us build stronger relationships with customers at every touchpoint and interaction on social media.

Yoav Segev

Digital Manager, Mindspace

“Being able to live tweet and measure the real business performance of every post is a new milestone that will enable us to increase the offerings to our customers. Glad the new Oktopost app has made this possible,” said Farrah Fidler, Engagement and Outreach Manager at Pravda.

According to Michael Mast, Digital Social Media Manager at EIT, “The new Oktopost app makes it extremely easy to curate interesting articles straight from my browser and favorite apps.”

“The Oktopost app makes it incredibly simple and fast for me to schedule, post, and track social data even when I’m not in front of my desk,” said Tom Jansen, Marketing, and Communication at i3 Groep.

In the engagement economy, where social media is becoming an integral part of customer service, Oktopost is spearheading the effort to bring B2B marketers closer to their customers. With Oktopost’s Social Customer Care solution, marketers can engage with customers at all times, ensuring a more personalized and proactive customer experience. Team members can work together to deliver seamless customer support, thereby building stronger customer relationships and increasing customer satisfaction.

“We put our customers first, which is why we’re super excited to see how Oktopost’s Social Customer Care solution can help us build stronger relationships with customers at every touchpoint and interaction on social media,” says Yoav Segev, Mindspace’s Digital Manager.

While B2B marketers are playing catch-up with B2C’s playground of visual social networks, Instagram is increasingly becoming an important channel that can no longer be ignored. In keeping up with these trends, Oktopost is merging its powerful social analytics with the Instagram network. Marketers can now engage, track, and listen to their Instagram audience directly from Oktopost, humanizing their brand’s voice and establishing thought leadership.

To learn more about how Oktopost is enabling B2B marketers to intelligently manage, measure and amplify their social media content, you are invited to join the upcoming release webinar, or schedule a personal demonstration.

About Oktopost

Oktopost is the first solution to establish the ROI of social media for B2B companies, bridging the gap between social media and lead generation. Oktopost customers use the platform for distributing large-scale content marketing campaigns through social media and effectively measuring its business value.

Source: Oktopost


Categories: Business to Business, Marketing, Social Media

Tags: b2b marketing, facebook, linkedin, mobile apps, oktopost, social media, twitter


About Oktopost

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Oktopost is the only social media management platform architected for B2B companies. Founded in 2013 by B2B SaaS veterans, Oktopost enables marketers to manage content at scale, measure B2B metrics and amplify social reach through employee advocacy

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Oktopost

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