TEL AVIV, Israel, March 23, 2020 (Newswire.com) - Oktopost, the only social media management and advocacy solution architected for B2B, has added a YouTube integration that continues the expansion of the platform’s capabilities.
The new integration allows users to publish and schedule videos to a YouTube channel directly from Oktopost, as well as to measure and report on video engagement. In addition, YouTube comments will appear in Oktopost’s Social Inbox, allowing B2B marketers to reply and engage with their audience without having to leave Oktopost.
To help the platform’s users better measure their video marketing ROI, every URL included in video descriptions will be tracked by Oktopost. The platform will also report on engagement, with metrics such as views, link clicks, comments, likes, and followers.
“Oktopost’s integration with YouTube allows us to quickly schedule and publish video content as part of our social campaigns and access YouTube engagement data. This new integration is helping us keep our YouTube channel up to date and grow it, without adding more work to our busy schedule,” says Shirley Kim, Social Media Manager at Flatiron School, one of Oktopost’s customers who participated in the beta testing of the integration.
“Video content is taking precedence on social media as corporate decision-makers watch and engage with video at an increasing rate. Our B2B customers are putting more emphasis on video creation and distribution than ever before. Our new YouTube integration will help them enhance their video marketing strategies and utilize the biggest video-sharing platform in the world in a more effective and meaningful way,“ says Liad Guez, VP Product at Oktopost.
Learn more about the Oktopost-YouTube integration:
Oktopost is the only social media management platform that is architected for B2B and B2C considered purchase companies. Founded in 2013 by B2B SaaS veterans, Oktopost enables marketers to manage and publish content at scale, measure valuable business metrics, integrate social data with their marketing stack, and amplify social reach through employee advocacy. To learn more about how Oktopost helps enterprises reach their B2B goals with the power of social, schedule a personal demo on our website.