NeuroTags & Label Impressions Partner to Deliver Integrated Anti-Counterfeiting and Post Purchase Connectivity

Packaging Industry leader Label Impressions offers a one-stop shop for NeuroTags' award-winning technology that combines unprecedented retail customer connectivity, post-purchase automated marketing and patent pending anti-counterfeiting in a single, integrated and extremely cost-effective platform.

NeuroTags Integrated Protection and Automated Marketing Platform

​Label Impressions, a world-class US manufacturer of flexographic and digital packaging has partnered with NeuroTags to provide a turnkey labeling solution that enables brands to establish a direct marketing connection with their consumers and, simultaneously, defend their brands from the economic and reputation damages from counterfeiting.

“Even in today’s digital environment, the majority of online and brick and mortar purchasers remain invisible to the brand being purchased,” said Jeff Salisbury, CEO of Label Impressions. “By partnering with NeuroTags we are able to provide our clients with a world-class solution that engages consumers at POS and automates the post-purchase marketing process to drive customer loyalty and sales. In addition, NeuroTags cloud driven anti-counterfeiting capability protects brands without any additional effort or cost.”

The NeuroTags platform gives marketers unprecedented access to the previously invisible majority of their user base. NeuroTags has loyalty, gamification and warranty registration capabilities pre-built into their platform order to expedite time to market and reduce development costs. All of this is delivered as a client-branded experience that transparently defends products from being counterfeited. 

“We are elated to be working with Label Impressions,” comments Harvey Bondar, Managing Director, NeuroTags, North America. “Our tour of the Label Impressions facility and familiarization with their personnel reflects a professionalism and dedication to their clients that matches the high standards we set for ourselves. Their physical plant and state of the art digital printing capabilities set a high bar for their competition.”

ABOUT LABEL IMPRESSIONS, INC. 

Southern California based Label Impressions offers innovative and cost-effective solutions to its customers for labels, shrink sleeves and flexible packaging. Label Impressions superior print quality has earned World Label Awards in both 2016 and 2017 as well as numerous innovation and quality awards in 2018. Label Impressions uses state of the art flexographic and digital printing to enable unparalleled color consistency and flexibility.

ABOUT NEUROTAGS, INC. 

NeuroTags' provides marketing professionals with a powerful, permission-based channel of communication with their consumers as well as protecting their brands and customers from the rising problem of counterfeiting – all in one cost-effective solution. The NeuroTags team has previously developed complex applications for world-leading companies such as Google, VISA, Amazon, eBay, Yahoo, and PayPal. The team understands how to deploy technology to neutralize counterfeiters by using AI for anomaly detection to catch fakes before they proliferate. Neurotags is the 2019 COBRA Award Winner as Most Promising Solution Provider.

CONTACTS:

Jeff Salisbury – Chief Executive Officer – Label Impressions, Inc.; jeff@labelimpessionsinc.com - 714-509-0351

Harvey Bondar – Managing Director, NeuroTags, North America; Harvey@neurotags.com - 650-544-6554

Source: NeuroTags


Categories: Business to Consumer

Tags: anti-counterfeiting, brand protection, consumer engagement, digital marketing, direct marketing, fraud, labeling, marketing, packaging


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About NeuroTags Inc.

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NeuroTags uses algorithmically coupled codes directly printed or attached to manufacturer products (as QR, NFC, etc). A customer simply scans the code with their native smartphone camera to authenticate a product's veracity. NeuroTags does the rest.

Harvey Bondar
Managing Director, NeuroTags- North America, NeuroTags Inc.