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Round led by Hillsven Capital with participation by Greycroft Partners, 500 Startups, Right Side Capital Partners, and various Angel Investors

​​​​​Metadata, a San Francisco based technology startup, today announced it raised a $2 million seed round. The round was led by Hillsven Capital with participation by Greycroft Partners, 500 Startups, and Right Side Capital Partners, as well as various angel investors.

Metadata has developed a patent-pending intelligent demand generation platform for B2B marketers who want to optimize their marketing spend and reduce customer acquisition costs by generating and targeting new pipelines of qualified prospects. The machine learning driven platform combines first-party data from internal CRM, marketing automation platforms and hundreds of third-party data signals to build active personas based on existing accounts and leads. Net new qualified prospect lists are then constructed by pulling matches from a database of hundreds of millions of people sourced from business data sources that include ZoomInfo, Clearbit, and FullContact. The lists of qualified prospects is then used for relevant, highly targeted paid ad campaigns on display and social networks.

Metadata has built a truly unique and effective demand generation platform that helps companies quickly and dramatically increase new customer acquisition.

Boris Putanec, Hillsven Capital

“A targeted pipeline can run three times faster if you use re-targeting and custom audiences,” explained Metadata CEO and co-founder Gil Allouche. “Metadata increases the likelihood and cost effectiveness of new customer acquisition by automatically targeting prospects who most closely resemble your qualified leads-- people who have actually expressed interest in your product. We like to think of Metadata as the autopilot for demand generation.”

“We were able to get 30% of our dream accounts registering for our flagship Webinar in three weeks,” remarked Kim Loughead, VP Marketing at Concurrent. “Metadata had a strong impact on our pipeline.”

“We are very impressed with team behind Metadata and the traction they have achieved thus far,” remarked Boris Putanec of Hillsven Capital, “Metadata has built a truly unique and effective demand generation platform that helps companies quickly and dramatically increase new customer acquisition.”

With the new round of funding, Metadata plans to accelerate its rapid growth by developing and scaling its sales, marketing and development efforts. The capital will also allow the company to expand its integration with complementary SaaS products. The platform has native integration with systems such as Salesforce, Hubspot and other leading marketing technologies.

About Metadata ​

Metadata was founded in 2015 by Gil Allouche and Yan Manevich. Metadata fuels your marketing campaigns with opt-in marketing qualified leads using patent-pending technology that taps into your CRM data to automatically analyze and map your target persona. Metadata then uses look-alike modeling to target relevant prospects to optimize your paid media spend and boost conversion rates by 3-5X. Among our featured customers are Datawatch, AtScale, Concurrent, Cisco, UBM, Datawatch, OOMA and others.

To learn more visit http://www.metadata.io

Source: Metadata Software, LLC

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