Live From the IDEA World Floor - GRIPBELL is Making Its Debut

IDEA World Convention, July 19-23, BOOTH #530


GRIPBELL’s new line of handheld weight-based fitness products offer an all-in-one full body workout for just about anyone, at any age or fitness level is debuting at IDEA World this week.

The GRIPBELL product was developed with every mode of fitness level in mind. With its simple transportable design, a variety of weights and the potential to be incorporated into multiple types of training, GRIPBELL provides the unlimited potential to safely enhance anyone’s fitness program.

"In response to the increased demand for innovative, handheld fitness equipment for all ages and fitness levels, GRIPBELL has successfully developed a patent-pending powerful workout product that can be used at home, at the office, in the gym or on the road," said Ronald Obray, CEO of BarXBell. "We all need to squeeze in exercise daily, and GRIPBELL is for anyone who wants to get a stronger body and attain a healthier fitness level - and can be used anywhere you are."

Ronald Obray

CEO of BarXBell



-      GRIPBELL offers an effective, simple and transportable design with color-coded weight levels that vary between 3 and 12 pounds.

-      GRIPBELL’s revolutionary design simplifies and replaces many other types of handheld gym equipment, including dumbbells, medicine balls, and kettlebells.

-      GRIPBELL simplifies or can intensify cross-training, physical therapy, weightlifting, interval training sessions, and to stretch every muscle in your body.

-      GRIPBELL can also be used to enhance otherwise unweighted workout routines such as yoga, Pilates, and water aerobics.

-      GRIPBELL has developed full body and muscle specific training videos from experienced fitness instructors to get people started that ships with the product.

-      GRIPBELL is also aiding people who are rehabilitating from an injury or surgery and be used as an isometric tool to build strength and gain more flexibility.

-      GRIPBELL has no hard edges, making it much safer if you drop one or it slips from your hand.

-      Enhances any fitness level or activity at any age.

-      The GRIPBELL can be used at home, at the office, in the gym or on the road and lays flat in your luggage for easy portability.

The company recently completed a very successful Kickstarter campaign – recognized in the top one percent of all Kickstarter campaigns.  The drive exceeded the initial funding goal by 1,704% within four weeks, and raised a total of $354,000.


Based in Reno, Nevada, BarXbell Inc. develops, sells and distributes the revolutionary GRIPBELL products. In response to the increased demand for innovative, full-body, space-saving fitness equipment for all ages and fitness levels, the patent-pending GRIPBELL is a powerful all-in-one workout tool that can be used at home, at the office, in commercial gyms, or even while traveling. For more information, go to

Amy Bonetti, 
Big Mouth PR, 

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Categories: Sports, Fitness, and Recreation, Active and Healthy Living, Exercise and Physical Fitness

Tags: cross-training, Fitness, fitness products, gym, handheld, physical therapy, weight-based, weightlifting or interval training sessions, workout

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About Gripbell

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GripBell is a Health & Fitness Products company based out of California. Gripbell, the World's First 3-in-1 Workout Equipment to Launch on Kickstarter. Gripbell is designed to let you do more fitness with more comfort.

Mark Wood
Inventor and Barxbell CEO, Gripbell
Pleasanton, CA 94564
United States