LEAP Agency Releases Healthcare Whitepaper Geared Toward Millennials

A study on how healthcare providers can engage the attention of the Millennial generation.

To succeed in the digital economy, healthcare providers need to start paying more attention to the Millennial generation. Understanding this generation’s perspective and what their needs are is the only way to stay relevant as the digital world advances.

LEAP Agency does extensive work for healthcare companies and to better serve our clients we asked our research division to start putting together research for inform our strategy and thinking. Starting in 2016, LEAP Agency began conducting focus groups, surveys and patient panels made up of Millennials, asking their view of healthcare organizations and how the brands connect and care for patients. Turns out, Millennials believe healthcare organizations are a few steps behind nail salons, in terms of marketing at least.

Millennials have grown up with technology literally at their fingertips. They will get text reminders about their nail or hair appointments, but a letter in the mail from their doctor, telling them it’s time for a check-up. This lack of digital connection makes Millennial patients feel like they have limited accessibility to their healthcare organization or provider.

"As our work with healthcare organizations has expanded, we've found the same types of disconnects between healthcare brands and their patients. In our focus groups, we heard both problems and solutions common to healthcare. With vast access to information online and social media, patients are more empowered than ever to share thoughts on their treatment and their overall wellness. In today's digital age, it's just as important healthcare organizations feel the same confidence - in their brand and with their technology - to talk back."

Alan Gilleo

CCO, LEAP Group

“As our work with healthcare organizations has expanded, we’ve found the same types of disconnects between healthcare brands and their patients. In our focus groups, we heard both problems and solutions common to healthcare,” said Alan Gilleo, CCO of LEAP Agency. “With vast access to information online and social media, patients are more empowered than ever to share thoughts on their treatment and their overall wellness. In today’s digital age, it’s just as important healthcare organizations feel the same confidence – in their brand and with their technology – to talk back.”

LEAP Agency turned this research and focus group responses into a “Attracting Millennials through Healthcare” whitepaper – a study on how healthcare providers can engage the attention of the Millennial generation.

In this whitepaper, healthcare providers can expect to find valuable insight regarding topics including:

·      Personalized marketing to the Millennial demographic

·      What Millennials are looking for in a healthcare provider

·      The digital experience and Millennials

·      Tangible KPIs for the healthcare industry

·      What apps you need to connect with Millennials

To download the whitepaper, please visit: leapagency.com/healthcare-expertise. For more information regarding our research or experience partnering with healthcare organizations, contact Daniel Knapp @ dknapp@leapagency.com

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LEAP Group has been open since 1999 with 3 locations in Louisville, Cincinnati and Indianapolis. LEAP Group is an independent network of studios: LEAP Frame, a motion graphic and video storytelling studio; LEAP Amp, focusing on amplifying social media and media buying; LEAP Spark, an agency specializing in small to medium-sized businesses; and LEAP Agency, a full-service digital agency.

Source: LEAP Agency


Categories: Healthcare Insurance, Healthcare, Media Industry, Advertising, Healthcare and Medical Informatics, Healthcare Technology

Tags: digital media agency, healthcare, millennials


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