Joey Iest Promoted From Race Face Next Program to Race Face Brand Development Status

Race Face Brand Development, the nation’s largest grassroots racer marketing and management program, has announced the promotion of 16-year-old California racer Joey Iest from their Race Face Next program for junior racers to their full brand development program effective immediately.

Rod Wortham, Founder and CEO of Race Face Brand Development, says Iest (pronounced “East”) has earned the promotion through his performance both on and off the track. “Joey is now in his eighth year of competition, and he has shown over the last two years everything that it takes to advance his racing career to the next level. His dedication and performance both on and off the track were key factors in moving Joey from the NEXT Program to the RFBD driver status. Joey is driving for one of our driver advancement partners (Naake-Klauer Motorsports) and now has all the tools and support that it will take over the next few years to move up the ladder closer to his ultimate goal of competing in NASCAR, including being able to work more closely with our driving coach, Lorin Ranier.”

Mike Naake, Co-owner and crew chief at Naake-Klauer Motorsports, had high praise for Iest at this point in his young career. “It’s always interesting with the younger racers, because they all go through a period where their performance is good but not where they want to be yet. Then one day, for no explainable reason, the switch just turns on and they have a huge leap forward. That happened for Joey in about the second practice of this year. We ran him in a non-points pro late model race at Madera recently and he qualified and ran right up front with the big boys who were there. That showed us, and him, that he has the potential. He’ll continue to race in the 5150 Jr. Late Model class, but I would say that at some point during the season he’ll also start running more pro races, depending on his continued progress. We really enjoy working with Joey and his whole family.”

Other drivers currently in the Race Face Brand Development program include Team Chevy Driver’s Edge racers Adam Lemke, Sam Mayer and Sheldon Creed, Toyota Racing Development driver Jesse Love and current NASCAR Next program and DGR-Crosley Gander Outdoors Truck Series rookie Anthony Alfredo. Iest is currently competing in the late model division for Naake-Klauer Motorsports, finishing a strong third place in his debut in that class at Madera Speedway in late March.

Iest is excited about the opportunities that await him moving forward. “I was super excited and very honored to receive the phone call from Rod to be able to have the opportunity to move up into the full brand development program. I am looking forward to working and learning from the great group of drivers, some of whom are already in NASCAR’s National Series. They have a lot of experience and ability that I can learn from, and they are highly recognized. I am looking forward to having more opportunities to work with Rod, Lorin and the staff. I know they will all help me to become a better person and a better racecar driver on and off the track.”

The next 51FIFTY Jr. Late Model series race for Iest is Saturday, April 27 at Madera Speedway in Madera, California.   

Follow Joey Iest:

Website: https://joeyiestracing.com
Facebook: https://www.facebook.com/Joey-Iest-Racing
Instagram: https://www.instagram.com/joeyiest

Media/Sponsorship Contact: 

Rod Wortham – Race Face Brand Development
Email: Rod@racefacebd.com • Ph: (727) 999-2628

Source: Race Face Brand Development


Categories: Car Racing

Tags: 51FIFTY Energy Drink Jr. Late Models, Joey Iest, Madera Speedway, Naake-Klauer Motorsports, Race Face Brand Development


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Race Face Brand Development is changing the way Motorsports Marketing and Promotions are done for drivers, teams, and corporate entities on and off the track. Our team has nearly 100 years of combined experience in driver coaching, media, & marketing

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