Heidi Flaherty Former ConnectSolutions' CFO Joins Reach Analytics as VP of Finance & Operations

Reach Analytics, providers of predictive marketing cloud solutions for B2C customer acquisition appoints Heidi Flaherty to VP Finance and Operations. Previously CFO at ConnecSolutions and VP Finance and Investor Relations at Advent Software (Nasdaq: ADVS, later acquired by SSNC).

Heidi - VP Finance and Ops @ Reach Analytics

Reach Analytics, a cloud software company which helps B2C companies leverage their customer profile to identify targeted prospects for customer acquisition campaigns appoints Heidi Flaherty as VP Finance and Operations.

Heidi brings to Reach Analytics over 25 years of financial & operational experience with technology ventures of all sizes and has a successful track record supporting innovation and rapid growth, specifically at SaaS software companies. 

Bruno Delahaye, CEO of Reach Analytics says “We are very happy to be able to attract talent at Heidi’s level with such an accomplished track record.  She will be a strong asset as our team grows.”

We are very happy to be able to attract talent at Heidi's level with such an accomplished track record. She will be a strong asset as our team grows.

Bruno Delahaye, CEO

Most recently Heidi served as CFO at ConnectSolutions, a secure cloud collaboration start-up, VP Finance and Investor Relations at Advent Software, a SaaS software company focused on the financial services vertical (Nasdaq: ADVS, later acquired by SSNC), an e-CRM start-up, and a predictive analytics software start-up for telecom service providers. 

Earlier in Heidi’s career, she built and led Global Product Planning and Pricing Management for Cisco Systems (Nasdaq:  CSCO). 

Heidi holds an MBA from Santa Clara University, and a BA in Economics from the University of California at Santa Barbara.

Source: Reach Analytics


Categories: Business News, Corporate Officers, Finance, Marketing, Cloud computing, Customer Relationship Management (CRM), Saas (Software as Service)

Tags: CFO, customer acquisition, Customer profile, New Hire


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Reach Analytics provides data enrichment and predictive solutions for B2C companies. Business users are able to accurately identify new leads as well as profile and score their existing clients.

Reach Analytics
Reach Analytics

(650)948-4993
Reach Analytics
2055 Woodside Road (270)
Redwood City, CA 94061
United States