Frere Enterprises: The Impacts of Disruptive Marketing for Startups

Startup Employees Sitting at Big Table

More than established organizations, startups need to grow their business faster with less funds, according to Growth Hackers. Utilizing low-cost alternatives to traditional marketing such as social and viral marketing will increase conversion rates and build growth opportunities for an emerging business. By following some disruptive, focused steps, an organization can better understand and target the needs of its audience. For Brandon Frere, CEO of Frere Enterprises and other ventures, this is exactly the kind of aggressive, disruptive marketing that can make a bottom-line difference in the effectiveness of an organization.

"Finding that sweet spot between being so cautious that you go too slow and creating more harm than good by doing too much, too quickly, is incredibly important," said Frere. "The field is new enough that there is no exact science yet, but there are important trends and leaders in disruptive marketing to watch."

A first step is to set measurable, specific, attainable goals so that an audience knows exactly what the brand is and the precise value being brought to their lives. After setting goals, it is crucial to analyze the target audience by sending out surveys and emails that ask for demographic information and specific product and service needs. This information will maximize growth by clearly aligning company offerings to audience demands.

Finding that sweet spot between being so cautious that you go too slow and creating more harm than good by doing too much, too quickly, is incredibly important.

Brandon Frere

CEO of Frere Enterprises

Quality content is a powerful key to increase audience engagement. Visuals, including images and videos, are highly impactful. Content must also be mobile friendly, upping the chance of greater engagement to create Fear Of Missing Out (FOMO) and a sense that a product is being used and loved by others. Influencers can also dramatically assist in creating FOMO, social proofing users by providing the referral of a trusted guide and authority.

Two other strategies that are critical are email marketing and referral programs. Reaching out to larger audiences by growing an email list allows an organization to build relationships with more customers. Word of mouth is also a highly effective method of growth and rewarding current users for bringing in new users is a win-win for the company and the consumer.

"There seems to be no exact way to launch the marketing flight of your startup," said Frere. "But there are principals such as these that may take your business to the next level.

About Frere Enterprises

Run by CEO Brandon Frere, Frere Enterprises is a California-based company with a global vision based around the usage of special financial technology, or SpecFinTech, with a current focus on financial wellness and productivity.

He has designed and created multiple companies to meet the ever-demanding needs of businesses and consumers, alike. Frere's website,, is used as a means to communicate many of the lessons, fundamentals and information that he has learned throughout his extensive business and technological endeavors. Through Frere Enterprises, he aims to apply those lessons to other business opportunities.

Frere Enterprises' mission is to acquire traditional businesses and digitally transform them to meet and exceed modern day demand. This mission seeks to transform such businesses by developing the newest and most evolved technologies to speed up the evolution of financial services in order to meet the demands of the modern consumer and exceed the potential of the modern era.

Source: Frere Enterprises

Categories: Entrepreneurship, Business Technology

Tags: business growth, disruptive marketing, entrepreneurship, small business, startup

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