Fanpictor Announces Coca-Cola as New Client

Fanpictor announces it has been selected by Coca-Cola to provide a digital, interactive light show at the 2017 iHeartRadio Jingle Ball taking place on December 8th at Madison Square Garden.  Fanpictor created the Coca-Cola Jingle Ball Light Show app which fans will download on their smartphones. Each of the 20,000 fans will be an individual pixel in an incredible light show, synced to live music. Using Fanpictor’s proprietary technology, Acoustic NetworkTM, the music will activate the light show using high-frequency sound waves.  When the music starts, it’s show time!

In addition to Fanpictor’s network independent reliability, Coca-Cola’s decision was driven by Fanpictor’s ability to deliver two key business objectives, earned media on social channels and retail outcomes. Fanpictor’s technology allows fans to automatically record the show while they are participating and prompts them to share the video with #CokeMagicNYC. At the conclusion of the light show, fans will see an exit screen allowing them to save a Coca-Cola coupon directly to their digital wallets, redeemable in retail locations.

Stephan Schuerer, Fanpictor’s founder and CEO said: “We are delighted to have earned the trust of an iconic brand like Coca-Cola. Coca-Cola look to bring innovation, energy and unforgettable experiences to live events and our digital solutions are a perfect match. We look forward to helping Coca-Cola develop deeper bonds with the fans as they make lasting memories at Jingle Ball and future events.”

Source: Fanpictor AG


Categories: Mobile and Smart Phones, Arts and Entertainment

Tags: app, app technology, Coca-Cola, entertainment, fan engagement, music industry, smartphones


About Fanpictor

View Website

Fanpictor® is a cutting edge technology company that develops innovative digital and on-site fan engagement solutions for both sponsors and rights holders.