ExploreLearning Adopts Oktopost to Power Up Its Social Media Marketing
Oktopost, the B2B social media management platform today announced a new client win with ExploreLearning.
Tel Aviv, Israel, April 13, 2017 (Newswire.com) - Oktopost, the leading social media management platform today announced that ExploreLearning, the world’s largest provider of interactive and educational online simulations, has chosen the Oktopost social media management platform for increased measurement, and reporting.
Helping educators bring powerful new learning experiences to the classroom through advanced online simulations, ExploreLearning has produced a vast repository of content to drive value for its audience. However, its marketing team struggled to effectively report and measure their activities, consequently preventing them from understanding the true impact of social media on business outcomes. In the search for an advanced social media management platform, ExploreLearning chose Oktopost for its robust campaign management, ease-of-use, and most importantly it’s ability to track leads from social media.
We are now able to gain a deeper insight into every campaign and message, allowing us to strategically plan our future steps and ensure we are always at the forefront of our audience's' interests.
Justin Kirkland, eMarketing Manager
“We had a multitude of content that we needed to promote across multiple campaigns to reach and engage our audience, and Oktopost stood out from the crowd,” said Justin Kirkland, eMarketing Manager at ExploreLearning. “We are now able to gain a deeper insight into every campaign and message, allowing us to strategically plan our future steps and ensure we are always at the forefront of our audience's’ interests.”
Shortly after implementing Oktopost, ExploreLearning saw tremendous results for their organic social media marketing and tied them to business value. Reaching a whopping 800% click-per-post rate and a 4% post-to-conversion rate, ExploreLearning took its social media marketing to the next level.
To learn more about how Oktopost is enabling B2B marketers to intelligently manage, measure and amplify their social media content, we invite you to schedule a personal demonstration.