Elizabeth Castillo Joins Marketsmith, Inc. as Director of Digital Experience

Elizabeth Castillo, Marketsmith Inc.

Marketsmith Inc., one of the nation's leading woman-owned, data-science-driven marketing agencies, has named Elizabeth Castillo as Director of Digital Experience. Castillo is known for creating the methodology called “The Experience of Things” (XoT), which blends deep user experience insights and brand strategy with actionable cross-channel marketing tactics.

“Elizabeth brings experience in helping brands build and optimize their digital ecosystems by cultivating more meaningful connections with their target consumers,” said Marketsmith President Rob Bochicchio.

Bochicchio noted that Castillo’s work perfectly aligns with Marketsmith’s suite of marketing technology platforms that blend human insight and data for optimum brand performance. 

“My passion is to illuminate the human connection behind data and technology,” said Castillo. “I believe it is critical to improving customer experiences online and off.”

Marketsmith has built its reputation and business on its patented analytics software and human ingenuity, giving the agency and its clients the data and analytics to inform every decision from strategy to media to creative.  As a performance-focused, omnichannel marketing agency, Marketsmith delivers real business impact for direct-to-consumer, retail and challenger brands in any category.

About Marketsmith Inc.

Founded in 1999, Marketsmith Inc. MSI has built its reputation and business on its patented analytics software and human ingenuity, giving the agency and its clients the data and analytics to inform every decision from strategy to media to creative.  As a performance-focused omnichannel marketing agency, Marketsmith, Inc. delivers real business impact and is among the nation's fastest-growing integrated marketing agencies. Born out of direct-to-consumer response marketing, our goal is to use data to optimize brand communication and deliver greater ROI across all channels using the patented algorithms of our MarketsmithIQ marketing analytics platform.  LGBT and WBENC Certified, we employ a diverse mix of talented professionals and were named by Inc. Magazine as the fastest growing female-led company in the NYC area. For more information, please visit www.marketsmithinc.com/news

Source: Marketsmith Inc.


Categories: Advertising

Tags: data driven marketing, digital marketing, Elizabeth Castillo, Marketsmith


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