Marketsmith, Inc. Expands Digital, Creative & Client Performance Teams

Jo Maggiore, Creative Director, Marketsmith Inc.

​Marketsmith Inc., one of the nation's leading woman-owned, data-science-driven marketing agencies, continues to invest in its creative, digital and client performance teams in response to exceptional business growth under the stewardship of agency President Rob Bochicchio.

Jo Maggiore has joined Marketsmith as creative director, bringing over 20 years of creative problem-solving experience. Jo has held positions at Droga5, Ogilvy McCann Erickson, Y&R Brands and was director of digital creative at GNC. She has worked with clients such as BMW, Tiffany, Colgate, and L’Oréal cosmetics. 

“Jo will partner with our creative leaders to execute our vision for each client and be a key part of the creative voice of the agency,” said Bochicchio.

Samantha Foy joins the agency as senior director, digital media.  For the past eight years, Samantha worked at Active International with roles in digital media and as senior account director. Samantha will assist with developing and managing Marketsmith’s digital media programs.

“Samantha will provide expertise in digital media (nationally and locally) including social, display, programmatic partners, native media, and mobile. Her solid background of both awareness and direct-to-consumer campaigns will be a tremendous benefit to our clients,” added Norman Lane, executive vice president, media investment.

Rachel Schulties joins the company as vice president, client performance. Rachel was formerly in managed services at Digital Media Solution, where she worked for over seven years. She brings extensive experience in developing and executing omnichannel media strategy as well as strong data capabilities for full funnel analysis. Rachel has also been featured as an expert speaker in trade show panels, webinars, and podcasts.

“Rachel’s will be responsible for maintaining the highest standard of excellence for our client services across the agency and to own, grow and maintain client relationships,” noted Bochicchio. 

“We have brought in strong, accomplished women who each bring something unique to us, but all embrace data, analytics and modeling,” says Bochicchio. “More importantly, these leaders have made their mark with great clients and bring that expertise to Marketsmith to take outcomes for our client partners to a whole new level.”

About Marketsmith Inc. 

Founded in 1999, Marketsmith Inc. MSI has built its reputation and business on its patented analytics software and human ingenuity, giving the agency and its clients the data and analytics to inform every decision from strategy to media to creative. As a performance-focused omnichannel marketing agency, Marketsmith, Inc. delivers real business impact and is among the nation's fastest-growing integrated marketing agencies. Born out of direct-to-consumer response marketing, our goal is to use data to optimize brand communication and deliver greater ROI across all channels using the patented algorithms of our MarketsmithIQ marketing analytics platform. For more information, please visit

Source: Marketsmith Inc.


Categories: Marketing

Tags: Jo Maggiore, Marketsmith Inc., Rachel Schulties, Rob Bochicchio, Samantha Foy

Additional Images

About Generating Buzz LLC

Generating Buzz LLC is a public relations consultancy representing a variety of clients.