Elevate Outdoor Collective Announces New Global Sales Structure
SEATTLE, July 14, 2022 (Newswire.com) - Elevate Outdoor Collective has announced a major shift in the global sales team structure with a focus on amplifying independent brand growth. The change, which went into effect in June 2022, will move the current sales structure from a fragmented regional one to a single team in each region supporting all 12 EOC brands. The structure will shift to a category offense in each region and align globally to strengthen go-to-market capabilities and service provided to key partners. In practice, this means that each of the global regions will have a single commercial sales leader with category leads supporting them over the ski, snowboard, and outdoor brands. These regional leaders will report directly to the CEO along with becoming part of the senior leadership team.
Elevate Outdoor Collective is the global leader in winter sports, including the K2 Ski, K2 Snowboarding, Völkl, Marker, Dalbello, LINE, RIDE, BCA, Tubb Snowshoes, Atlas Snowshoes, Madshus and K2 Skates brands.
"Elevate Outdoor Collective's brands have undergone significant growth across the globe. The sales team structure will help shape growth in the years to come and help create synergies between brands and categories across key regions," said Jason Tobak, CFO.
To support these changes, Elevate Outdoor Collective has looked to key internal staff to fill the new roles. These include:
Longtime employee Peter Kuba will step into the largest commercial role in the organization as EU General Manager over all Elevate Outdoor Collective brands. With the momentum built in skiing and snowboarding and the opportunity to ramp up outdoor, there is ample runway for growth. Kuba celebrates his 25th anniversary working for the company where he began as a PLM for ice skates and inline hockey. Since then, he has followed with roles as Managing Director, Sales Manager for K2 Skis Europe, Sales Manager for K2 Snowboarding Europe and Sales Director for the entire K2 Sports Europe portfolio.
For the U.S. business, Greg Grip steps up into the new role of VP of U.S. Sales across all Elevate Outdoor Collective brands. Grip will be working directly with the Global HQ teams to scale the opportunity in the United States. In his time with the company, Greg has successfully steered Marker, Volkl and Dalbello through Covid and positioned the brands for the tremendous growth they are now experiencing. Prior to this, Greg was the sales manager for the European Ski brands. Greg began his career leading the Marker brand, growing Marker to become the largest and most successful binding company in the USA with dominant market share.
Dominic McKenna moves into a similar role as Canada GM over all brands. He will continue to work in parallel with the U.S. business strategically and drive success across all brands as momentum and execution capabilities build. McKenna began his career with K2 Canada in a marketing role.
For Japan and their international distributors, the leadership team is assessing the best structure and strategic approach, with announcements coming soon on how to better support both opportunities.
"I continue to be energized by both the business results and the ability to manage change from our teams globally. Our "One Team" approach is beginning to build best-in-class capabilities to unlock our full potential," said John Colonna, CEO.
About Elevate Outdoor Collective:
Elevate Outdoor Collective is an alliance of iconic outdoor and winter sports brands with a specialized focus on skiing, snowboarding and snowshoeing. With each unique brand maintaining its own individual points of view and driving independent innovation, the Collective is fueled with the strength of world-class development facilities and engineers, global distribution channels and committed outdoor lifestyle enthusiasts and experts. For more, please visit K2 Skis, K2 Snowboarding, Marker, Dalbello, Völkl, RIDE Snowboards, LINE Skis, Backcountry Access, Atlas Snow Shoe Co., Tubbs Snowshoes, Madshus and K2 Skates.
Source: Elevate Outdoor Collective