Celebrating 50 Years, Duraflame, One of America's Most Iconic Brands, Brings Back Retro Packaging and Launches 'Fired Up for 50' Sweepstakes With a $50,000 Grand Prize
HENDERSON, Nev., September 13, 2022 (Newswire.com) - Since its introduction to the market in 1972, duraflame® has become a household brand modernizing what people burn in their fireplaces by offering consumers a better choice for fireplace fuels. Duraflame revolutionized the market by designing a product with recycled and renewable materials that is convenient and cleaner burning than traditional firewood. In celebration of the brand's 50th year, Duraflame is doing what it does best; inspiring people with more ways to connect around the fire.
To kick off its 50th anniversary, Duraflame has launched new, limited-edition retro packaging, inspired by the original 1972 firelogs. In addition, Duraflame will run a Fired Up for 50 Sweepstakes, with weekly drawings for retro-inspired prize packs and a $50,000 cash grand prize. Through Duraflame's social media, @duraflame on Instagram and Facebook, the hashtags #BetterByTheFire #Duraflame50fires inspire and connect users across all 50 states. It's a celebration of Duraflame's core purpose: to help people slow down and share the good times.
"Duraflame has been bringing people together around the fire for 50 years. We're proud of our legacy of innovation and sustainability, building a brand that people can trust and enjoy," said Chris Caron, COO, Duraflame, Inc. "If the last 50 years have been any indication, our next 50 years should be sizzling with excitement, starting with the Fired Up for 50 Sweepstakes over the upcoming weeks and months. This is how we say, 'thank you,' to the customers who have been a part of this journey from the first duraflame brand firelog we sold."
The company produced the first firelog in 1968, as a way to recycle sawdust from wood manufacturing operations and blended it with petroleum wax. This convenient firewood alternative struck a chord with consumers across the US and was branded duraflame® in 1972. Firelogs continue to form the backbone of the duraflame brand, including the big fire and ideal burn time of the Every Night firelog, 100% Renewable firelog, Indoor/Outdoor firelogs, the soothing Crackleflame® firelog, and the Outdoor stackable, crackling firelogs, specifically designed and tested for roasting campfire foods.
The Fired Up for 50 Sweepstakes launches Monday, Sept. 5, 2022, and runs through Thursday, January 26, 2023. Participants in this celebration will have a chance to win prizes through weekly giveaways of retro gear and statement pieces like fire pits and velvet record players. To top it all off, one lucky winner will win the grand prize that's as momentous as the occasion: a $50,000 cash prize for a fireplace makeover, along with a supply of 50 firelogs. Full entry rules and terms can be found at this link: 50Years.Duraflame.com
About Duraflame, Inc.
Since the invention of the first manufactured wood-wax firelog in 1968, the company now known as Duraflame, Inc. has faithfully provided fast-lighting, cleaner burning fires to generations in North America and beyond. And over the past 50 years, the trusted duraflame® brand name has become synonymous with reliability, safety, and convenience. Today, Duraflame, Inc. is a subsidiary of Cintil8, Inc. based in Henderson, NV, and markets a broad range of products, including firelogs, firestarters, matches, lighters, charcoal and grilling products, as well as duraflame brand licenses for fire pits, electric fireplaces and heaters. The corporation is now in its third generation of family ownership and stewardship. Duraflame, Inc. employs approximately 600 people at offices and manufacturing facilities across North America in Nevada, California, Kentucky, Texas, Missouri, and Mexico. For more information, go to www.duraflame.com.
Source: duraflame