Online, April 15, 2015 (Newswire.com) - The big changeover is expected for 2015. The average number of hours watched per week through OTT services is expected to double the consumption of linear TV. Most broadcast organizations are already expanding their business towards online content and many new providers of non-linear TV enter the market at the same time, both sharing the goal to attract audience and ranking competitively for viewers.
Viewers prefer intuitive VoD-platforms that allow for easy retrieval of movies and series with comprehensive information such as synopses and actor summaries. Good fitting recommendations increase user-acceptance along with rising take-rates and revenues. Key to a performing platform is a well-organized content database that intuitively manages all media related information and seamlessly integrates into the operational environment.
At this years’ NAB in Las Vegas CreateCtrl launches VoDCtrl 2 a state-of-the-art platform independent video on demand scheduling system linked to Microsoft’s Azure Media Services. The solution supports Azure specific features such as ingest, automatic transcription of content, context sensitive search and media asset management in the cloud. VoDCtrl 2 seamlessly integrates with CreateCtrl’s Media Applications Suite 7 for content and license rights management and its scheduling modules, addressing TV broadcasters and OTT providers.
Contract and License Management
ContentExplorer is the core application of the Media Applications Suite 7. It smoothly handles the content acquisition process and manages all types of contracts. Related license rights are visible at a glance and give information about title availabilities, hold-backs and pricings. The rights management ensures during the program planning process that only titles with valid licenses are scheduled in.
Material and Content Management
Once the content is acquired titles are enriched with descriptive metadata information. ContentExplorer allows for production related annotations, information about involved persons and box office figures. In addition material like covers, artworks or trailers are attached to the data sets. As soon as the video asset and related metadata are available, it is ready for being scheduled.
Crucial for the success of on-demand platforms is a varied promotion of titles, depending on user interaction but also considering sales aspects like minimum guarantees of licenses. The web-application VoDCtrl 2 provides access to available licenses and permits parallel planning across different VoD repositories.
CreateCtrl’s broadcast management system automatically generates customized reports to extract data from the database as per individual needs. Whether take-rates or information about availabilities, all requested data is just a button click away and ensures accurate accounting based on reliable figures.
Monetization of content begins with the increase of operational efficiency. Media Applications Suite 7 helps in automating manual repetitive work and in enhancing the inter-divisional communication e.g. between contracts and content departments. Rather than analyzing flat lists, the database driven ContentExplorer provides always a current overview to the content based on individual search and filter criteria.
CreateCtrl AG has developed innovative software solutions for the media industry for many years.
As specialized and owner-led software company, CreateCtrl AG offers a plethora of ways to manage television and radio channels, as well as cinemas and program content in a simple, flexible, and user-friendly way.
Television broadcast stations such as Sky, Discovery, FOX, or N24, as well as licensing companies like Constantin Film and Studio100, utilize CreateCtrl’s applications to manage, archive, plan, and settle licenses and programs.