CreateCtrl Optimizes Campaign Planning

At IBC in Amsterdam, from September 11 - 15, at stand 3.A40, CreateCtrl presents its innovative software solutions for the media industry. This year's highlight is Campaign, the trailer and promotions planning application for the widespread Media Applications Suite 7 that supports TV channels to significantly increase efficiency in their TV scheduling process.

Discovery Communications Germany and Fox International Channels Germany already decided for the operational economic software. CreateCtrl meets the demands of its customers to streamline the linear TV scheduling work. The reduction of manual repetitive tasks are key drivers for TV channels’ decision makers towards CreateCtrl’s planning applications.

In general a TV channel coordinates several different campaigns in parallel on a weekly basis, such as channel specific marketing and on-air promotion campaigns, program highlights as well as sponsoring campaigns, to mention but a few. Campaign enables CreateCtrl’s customers to centrally and transparently plan their campaigns with focus on single specific target audience groups. Capturing value characteristics like information on age ratings and determination of desired campaign impacts make the optimization even more precise.

Wizards support the automatic planning and considerably reduce manual work. The automatic scheduling is based on the number of the single campaigns as they have previously been defined. The wizards assist in scheduling all days for the duration of the campaign with characteristics set before in the control template. The integrated rule engine applies the criteria defined for the automated campaign planning and includes minimum numbers of broadcasts or minimum GRP values for optimizing the use of the promotion inventory avails in the best way possible.

The final analysis of a single campaign’s impact is performed on single promotion elements such as trailers and provides detailed insights and improvements. Within the status overview of the campaign module the different campaigns are comparable in terms of target-performance and optimized on basis of these insights.

In addition to Campaign, CreateCtrl presents its Media Applications for metadata management and program planning in the most recent version 7 at IBC. This includes the flexible content management system, ContentExplorer, as well as the planning applications Programmer and Planner for long-term programming and day scheduling.

“We are steadily enhancing our products to meet our customers’ growing demands” says Dr. Klaus Rolshausen, CEO at CreateCtrl and emphasizes “CreateCtrl is focusing on product innovation, one of our main differentiators.”​