CreateCtrl Presents VoD Workflow Management Solution at CabSat

At this year's CabSat at WTC Convention Center in Dubai, from March 8 - 10, at Bavarian Pavilion, Booth ZM2-22, CreateCtrl presents its VoD management solution that allows media organizations and VoD platform operators the collaborative work and efficient offering of their content.

IPTV, telecom operators and media companies offering on demand or OTT services are facing challenges to establish efficient workflows for the administration, scheduling and processing of VoD related assets and metadata. Published content is coming along with the respective metadata and materials such as covers and texts. It is delivered to different technical platforms and delivery channels, so it needs to be carefully managed and packaged in advance of the publishing. Main objective is the creation of attractive VoD offers for best monetization of the available programs. For content providers it is necessary to get detailed and clear viewing reports to permanently increase the offers output. Beyond that, the licensing of the content stock needs to be managed in the most efficient way possible. Finance departments require royalty reports for the accounting with content licensors. Hence, content usage related data needs to be reconciled with the central database and the financially relevant information forwarded to the accounting department.

All the above mentioned challenges are managed with CreateCtrl’s VoD workflow management solution VoDCtrl 2. Materials, content and related licensing information are efficiently handled while numerous wizards make the content management and VoD scheduling process secure, quick, and simple. The proven product is in use with great success by leading VoD providers like Swisscom’s Teleclub and Sky in Germany.

"CreateCtrl recognizes the increasing appreciation of local quality content in the Middle Eastern broadcast industry and the emergence of new local VoD offerings," explains Wael Yasin, Head of Sales of CreateCtrl. "Our solution forms a comprehensive tool set that supports content providers in structuring their daily work from the first thought to the final delivery of their program offers." CreateCtrl's VoD and broadcast workflow solutions support the local media industry in the cost efficient content production and its revenue generating multi-platform distribution.

Wael Yasin, Head of Sales

CreateCtrl supports its customers in a detailed analysis of the existing workflows and the definition of the best possible implementation process to ensure that offered software products are seamlessly integrated into the existing infrastructure. Based on the fact that at present the VoD offerings are still evolving and there are many different business models and technological set-ups in place it is important to get in advance a detailed understanding of best practice workflows. Based on its long lasting experience, CreateCtrl assists customers during the build-up of new workflows and its implementation, even in very complex technical environments. If necessary, special adjustments and software interfaces are customized to meet specific requirements. On top CreateCtrl provides training, to empower the users for independent operation of VoDCtrl 2.

IPTV, telecom- or media companies considering to launch new VoD offers or to improve and streamline existing ones should get in touch with CreateCtrl to evaluate possible implementation of the workflow management solution VoDCtrl 2.

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Categories: Television, Broadcasting, Enterprise Content Management (ECM)

Tags: broadcast, CabSat, CreateCtrl, OTT, software, VoD, workflow