Blue Bite Named a 2017 Gartner 'Cool Vendor'
Blue Bite selected as a technology leader that is innovative, impactful, and intriguing
New York, NY, May 22, 2017 (Newswire.com) - Blue Bite, a digital experience engine, has been selected by Gartner, Inc. as a Cool Vendor in the Cool Vendors in Transforming Multichannel to Unified Retail Commerce, 2017 report by Joanne Joliet, Miriam Burt and Kelsie Marian. The report identifies companies deemed innovative, impactful and intriguing within the retail industry.
Blue Bite delivers contextually aware content through smart objects in real-time to consumers. By accessing content using mobile devices, consumers can interact with smart objects embedded with a variety of sensors, including Bluetooth Low Energy (BLE), WiFi, Near Field Communication (NFC), Radio-Frequency Identification (RFID), and QR codes. An innovative IoT solution, Blue Bite provides retailers with the ability to manage places and things, assign and deliver custom and contextual content, measure activity, and analyze performance and ROI in real-time through a single system.
“We believe this designation is a validation from Gartner and reaffirms the hard work and dedication of our team, and the innovative platform we have developed over the past several years,” said Mikhail Damiani, Blue Bite CEO and Co-founder. “We are excited about the next frontier as we get ready to introduce a whole new set of tools built to help our clients retain and acquire customers more effectively."
Blue Bite technology gives brands a new channel to reach customers and provide them with a personalized user experience through the products they already own. It also provides an unobtrusive platform that customers can utilize to access brands at their own leisure, creating positive brand-customer relationships and increased customer retention.
Gartner subscribers can access the Cool Vendors in Transforming Multichannel to Unified Retail Commerce, 2017 Report: http://gtnr.it/2qvTx2U
About Blue Bite
Founded in 2007, Blue Bite is a digital experience engine that delivers contextually aware content through smart objects. With its patented technology, the Company enables organizations to acquire and retain customers more effectively, by enhancing product value and improving consumer experience. Blue Bite streamlines the creation and delivery of relevant, dynamic, digital experiences through conditional logic, all while garnering real-time analytics to measure impact and amplify value.
For more information, please visit www.bluebite.com and follow @bluebite on LinkedIn and Twitter.
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Director of Product Marketing
Source: Blue Bite