Allegiance Succeeds With a Sports-Minded Philosophy

The director of operations at Allegiance outlined his team's athletics-inspired commitment to goal setting. He also shared management lessons from an ongoing sports dynasty.

​Just as a professional sports team begins each year with the objective of winning a championship, the leaders at Allegiance put ambitious goals in place at the outset of each project. As the firm’s director of operations explained, “We bring a competitive fire to everything we do here at Allegiance. We’re big sports fans, and we apply the lessons we learn from that arena to our professional pursuits.”

One sports-minded concept that company leaders emphasize is the importance of practice. “Natural talent can get you a long way in any field, but if you don’t work hard at improving on a regular basis, you’re bound to get passed by,” stated the director. “Here at Allegiance, we remind our people every day that no one is guaranteed success. That’s why you see even the greatest golfers spend hours on practice tees or top basketball players launching 1,000 shots after practice. It takes concerted effort to stay ahead of the competition, and that’s something we never lose sight of here.”

"Natural talent can get you a long way in any field, but if you don't work hard at improving on a regular basis, you're bound to get passed by,"

Allegiance’s Director Outlines Management Lessons From the Chicago Blackhawks

 There are some impressive sports dynasties currently underway, including UConn women’s basketball, the NBAs San Antonio Spurs, and Major League Baseball’s San Francisco Giants. For the leaders at Allegiance, however, it’s a team from another sport that offers the most valuable management lessons. That team is the NHL’s Chicago Blackhawks, which has now won three of the last six Stanley Cup playoffs.

Persistence is one crucial business leadership attribute this year’s Blackhawks epitomized. As the director put it, “The road to a Stanley Cup is always a difficult one, because every team seems to find a new gear come playoff time. When it seemed like the Blackhawks were at the end of their road, they didn’t give up.” They overcame a late deficit in the seventh game of the finals, scoring twice in just over a minute to stun the Boston Bruins and win the championship.

In a similar vein, company leaders at Allegiance encourage their associates to never give up. Whether it’s winning the business of an exciting new brand or reaching a lofty revenue goal, the game isn’t over until the final buzzer sounds.

Another important part of the Blackhawks’ success is the fact that they keep focused and follow a game plan no matter what emerges. “When you have a winning system in place, you have to keep your nose to the grindstone and ignore outside sources of pressure,” stated the director. “Here at Allegiance, we don’t let tight deadlines or demanding schedules bring us down; we simply stay focused on what we know is a winning formula.”

 About Allegiance

Allegiance is a premier promotional events firm dedicated to connecting clients with their ideal consumers. By offering exclusive promotional campaigns and generous rewards packages, they ensure that customers receive the best possible service, resulting in incredible loyalty and increased revenues. Their highly-trained team of promotional experts has the skills and knowledge to deliver outreach programs that drive growth, allowing their clients the freedom and confidence to focus on their core business. At Allegiance, their goal is simple: Create meaningful, positive experiences for their team members, clients, and customers.