Advantage Concepts Promotes Dynamic Marketing
Towson, MD, September 25, 2015 (Newswire.com) - “Our people at Advantage Concepts really learn a lot by researching target markets, designing campaigns, and launching exciting outreach events,” said Mike L., the company president. “They effectively engage buyers and build lasting connections with them.”
According to Mike, team members even grow their project management abilities through dynamic marketing. As they manage promotions, they get immediate feedback from consumers and learn more about buying expectations and needs. With that information, the Advantage Concepts group makes on-the-spot changes to their strategies. In short, they optimize their outreach without losing sight on long-term goals.
"Homing in on what truly matters to people and showing that we care is what makes an impact,"
Mike , President
Through the in-person marketing model, experts also practice and hone their communication skills. The business landscape is highly competitive, and only businesses with captivating brand stories are successful. As such, the firm’s team members have learned the art of storytelling. Doing so allows them to appeal to their audiences on an emotional level. “Homing in on what truly matters to people and showing that we care is what makes an impact,” Mike stated. “That’s where communication skills really come into play.”
Leadership at Advantage Concepts Discusses the Business Benefits of Dynamic Promotion
“Indirect marketing methods like broadcast and print ads may have been held in high regard once upon a time, but that’s no longer the case,” Mike continued. “The reality these days is that nothing can compare to outreach that engages people – even in an age of social media and online everything. Here at Advantage Concepts, we know the value of eye contact and a warm smile when making impressions and building trust with others.”
Mike also indicated that dynamic outreach yields results that are easy to measure. This is especially the case when compared to outdated techniques, which are directed at wide consumer bases. There’s no way to truly identify how effective they are, and they are also rather costly. As such, ROI in these cases tends to be disappointing.
“Our approach is totally different,” Mike concluded. “Our research allows us to learn not only who the most receptive audiences are, but also to find out when they are most likely to act as well as what exactly motivates them to do so. Then, we use their real-time feedback to keep sharpening our efforts. We use those investment dollars to their fullest.”
About Advantage Concepts, Inc.
Advantage Concepts, Inc., is a full service marketing services firm dedicated to offering creative solutions to clients seeking to break into new markets. They utilize unique communication channels to produce impressive, immediate results. Their history of success and flexibility has allowed them to serve a diverse portfolio of businesses, from start-ups to Fortune 500 clients, and non-profit groups to government agencies. To learn more about how they can help your business grow, visit Advantageconceptsmd.com.
