MADISON, Wis., December 17, 2018 (Newswire.com) - It is a worldwide trend – during the holiday season, online sales of almost every product increases. Be it toys, electronics, jewelry, clothes, or software; numerous stores offer massive discounts and bundle offers during this time of the year.
Users can find a similar situation in SaaS (Software as a Service) companies. There are great deals up for grabs for subscribers. To find out how does the trend of VPN (Virtual Private Network) services change during the holiday season, VPNRanks.com conducted a detailed study.
The results unveiled an increasing trend. The review website compared the data from 2016 to 2017 during the holiday season, which showed an increase of 85 percent in VPN service. The top three providers that led the trend include NordVPN, ExpressVPN, and PureVPN. There were various other VPNs also in the mix, and their popularity varied over time.
VPNRanks.com further analyzed the data and found interesting insights. One of them was that a major portion includes users who searched for best free VPN services. This is understood, by the researchers at the review website, that subscribers tend to try out a service before committing to a lengthy pricing plan. Some regions where the trend of VPN usage was high included the United States, Canada, certain parts of Europe and Asia, and Australia.
Another finding revealed that the trend of VPNs on mobile or handheld devices was increasing. Almost every VPN service offers a dedicated mobile app nowadays. This is important, as people traveling to remote destinations need unrestricted internet access and online privacy at the same time.
According to Aazim Akhtar, Senior Editor at VPNRanks.com, “We at VPNRanks wanted to understand how VPN services performed during the holiday season. For this, we conducted a small study to check its trend based on the data collected over the years. The results showed a positive trend and one that we expect to increase even more this year during the holiday season.”
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