Tips to Boost Media Outreach and PR

Want to connect with more media representatives while increasing your reputation online and boosting awareness? Then it’s time to start creating a targeted strategy to do just that. Let’s take a look at tips to boost your media outreach and public relations.

Genuinely Newsworthy Content

It may sound like an obvious statement, but it’s vitally important that your press releases are actually newsworthy. What does that mean? It means that whether you’re announcing a company merger or a sale, the audience has to care about the information. If you’re targeting key media representatives then your news must be relevant to their audience.

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Think Outside the Box

Move away from the traditional press release. Today there is so much more that’s available to you. In addition to a great social media press release, use videos and blog posts to get your message and your brand out there to your audience.

Become a Source

The Internet has opened up a world of information to the media. That’s now where they get their story ideas, research their stories, and publish their information. This provides you with a key opportunity to become a media source and to see your name in quotes in major news pieces. This boosts your credibility. It also helps you build relationships with media representatives. So where do they hang out? Where do they research their stories? Check out HARO and SourceBottle.

Connect on Twitter

Twitter is a social media site that is heavily used by the media. They use it to drive traffic to their stories. They also leverage it to learn more about their audience, gather information, and get inspiration. Identify your key media representatives on Twitter and follow them. Retweet, send direct messages when relevant and appropriate, and engage.


LinkedIn is a social media site where professionals connect with one another. Through the use of Groups and the ability to publish posts, you can leverage this channel to boost your own credibility while you’re strengthening relationships with media representatives. Be sure of your ability to commit if you create an industry group. They do require consistent attention. If you do choose to create a group on LinkedIn, invite your targeted media representatives to join. They may gain benefit from being in the group and you’ll be able to strengthen your relationship while you provide valuable content to your industry.

Hire a Pro

Finally, if all of this media outreach, press, publicity, and public relations strategy has you feeling overwhelmed, consider hiring a professional public relations team or consultant to guide you. They can help you create a strategy, connect with media representatives, and some providers will go so far as to write your press releases and campaign messages. All you may have to do is choose the distributor and hit “send.”

Call us today to speak to one of our PR specialists: 1-800-713-7278

Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.

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