Content Marketing Trends to Watch Out in 2020

As 2020 is fast approaching, we can see the enormous impact that digital marketing has had. And with content marketing, It’s a proven strategy that can work wonders for any brand. By using content marketing, you’re improving and strengthening your customers’ relationship with your business. 

Here are the content marketing trends to watch out in 2020:

1. Social Media is Here to Stay

According to SocialTimes, social media marketing budgets are set to double within the next five years. Nearly two-thirds of global Internet users research products online prior to purchase and much of that traffic moves through social media channels.

It is amazing to take a step back and look at the development of mobile devices over the past 10 years. What started with large phones and chunky PDAs, have become smart, advanced tools that practically help us with everyday tasks. As a result, more and more people move from wired computers to mobile devices which increases social media activity and on-the-go connectivity. It is difficult to believe that social media will soon disappear unless you think that mobile devices are a fad. Online networks bring people together, allowing brands to promote word of mouth when it comes to purchasing products and services.

2. Video Content Takes the Center Stage

When learning about new products and services, most people prefer video over any other form of content.

80% of people claim that when they check items to purchase, they usually switch between an online search and video descriptions. More than 50% say that online video helped them determine which specific brand or item to buy, and over 55% say they watch online videos while shopping.

Over the past few years, apart from blog posts, video content has been the go-to content for brands to make. Of course, with quality storytelling, it helps brands convert audiences to customers. Video is becoming a non-negotiable way of connecting with audiences, as a way to tell a brand’s story, relate to them in a truly organic way, and provide real solutions to help them in their daily lives.

3. Voice Technology

We currently find ourselves interacting with Bixby, Alexa, and Siri.  This new tech trend can already be acknowledged as a major shift in the digital world. As voice control becomes a part of things we use every day like our phones, it becomes the new “norm.” The possibilities for the future of voice technology are endless, and at the moment one thing is clear: voice search is taking off among us. As a result, a majority of devices are now being optimized for voice search. What does this mean for content marketing? It means it’s now time for businesses to adopt and incorporate voice search on their interfaces, platforms, and websites to keep up with the competition.

4. Augmented Reality

Augmented Reality (AR) is one of the biggest technology trends and will expand more as smartphones and other AR ready devices become more available. Have you played Pokemon Go? How about Snapchat lenses? That’s AR technology.

It is viable particular when it comes to content marketing. According to Convince and Convert, By 2022, there will be a projected 3.5B mobile augmented reality (AR) users worldwide (44% of the population) and projected revenues near $15B generated by AR ads in social media. Augmented reality content marketing provides an audience with a more immersive experience, making it worth your time. It also enables you to provide the information your audience needs, making it a particularly useful form of content marketing.

For example: IKEA has an app called IKEA Place, which gives users an idea of how a piece of IKEA furniture will look in their home. It’s like “try before you buy”. 

Businesses who want to remain visible to consumers in the coming years will have to find a way to incorporate any of the trends above into their digital marketing strategies to be on top of their game and significantly increase KPIs.

Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.

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