Common Press Release Hashtag Mistakes

Hashtags are a great way to make your press release a bit more search friendly. It’s an added feature or element that your readers will appreciate. And if you test and track your results, you may find that press releases with hashtags are shared and republished more often.


Additionally, if you’re planning on publishing your press release on social media, then hashtags are a social-friendly feature that will give your release more attention and traction. But it’s not enough to just post hashtags in your release. In fact, there are many mistakes that can be made.

Let’s talk about those mistakes so you can avoid them and leverage the power of tags in your press release.

Mistake #1 Hashtag Stuffing

Sure, you can list thirty different hashtags. You can sprinkle them throughout your release too. But why? It’s distracting. The reader may very well miss the point of your news release because they are too focused on your tags. Hashtags are supposed to add to your release, not detract from it. Keep your tags to five or fewer.

Mistake #2 Not Including the Hashtag #PressRelease

You might be surprised how often this is overlooked. Yet when you’re publishing a press release on social media, you want to make sure that potential reads know what you’re posting. It embraces transparency. It also makes your information more accessible by the media. They do search social media for story ideas, and if you skip this #PressRelease tag then you may get overlooked.

Mistake #3 Forgetting Local Tags

If you are hoping that local media will pick up your news, then it’s vitally important to include local hashtags. For example, #AustinTexasRestaurantWeek. You can bet that local media representatives are searching social media. And if you can tie your press release news into a local event or keyword phrase, you may get some extra traction for your release.

Mistake #4 Publishing Irrelevant Hashtags

Don’t use a hashtag in your news release unless it directly relates to your information. People often use them as a bit of clickbait. For example, they might use a celebrity name simply to get people to read their information. This hurts your reputation and it doesn’t get you any more genuine website traffic or sales.

Mistake #5 Not Getting Creative with Your Own Hashtags

Why not spend some time creating a hashtag for your news release that is attention-grabbing and relevant to your information? Your audience may really appreciate the creativity, and hashtags can go viral. Brand your release with a unique hashtag phrase.

Hashtags can add interest, personality, and search optimization for your news release. However, it’s important to use them strategically. Avoid these five mistakes and leverage the power of hashtags.

Call us today to speak to one of our PR specialists: 1-800-713-7278

Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.

Catch up on the rest of your content marketing news and strategy