Press Release Writing Tips

Most press releases start with the marketing department. They have a goal or objective they want to attain, and a …

You just uploaded your press release for distribution. Congratulations. A quality distribution service with the right media channels and outlets …

Pitches don’t always work out. In fact, they’re unsuccessful more times than they’re successful. Yet, they’re also part of the …

The time you spend connecting with the media is valuable time. You want to make the very most of it …

You put a lot of time, energy, and maybe even money into writing your press releases. Ideally, you want to …

Ask anyone what the biggest pitching mistake is and they’ll tell you that it’s not personalizing your pitch. But what …

1. Know Your Audience Who is the audience for your press release? Your audience relates to your goal. For example, …

Very few people, if any, are capable of writing a fantastic press release without a bit of education and practice. …

Every marketing tactic has best practices. These are a combination of expectations for the marketing tactic or channel, as well …

Want to get more traction from your news release efforts? In addition to making sure that your news release is …

One of the best ways to get real attention and activity from your news release is to share it on …

When you start to publish more than one blog post a week, it can quickly become overwhelming. Add to that, …