Winston Grey Explains the Benefits of Interactive Marketing
With more brands realizing the benefits of interactive marketing, the team at Winston Grey has been making efforts to educate businesses on this approach. The firm ties this method to the ability to improve marketing goals.
Winston-Salem, NC, June 3, 2015 (Newswire.com) - “Over the past few years, the interactive marketing industry has seen an impressive rise in business,” said Greyson, Winston Grey’s director of operations. “Companies are starting to recognize the efficiencies of this approach.”
Greyson explained the difference between interactive marketing and traditional marketing techniques. “For years, the dominant forces in advertising have been television, radio, print, or billboard ads. This is very much a shotgun approach in that you’re putting the information out there for everyone to see, hoping that those who are most likely to act will pick up on your message in the midst of a lot of other noise,” she said. “It’s not an efficient way to build brand awareness when you think about it. You have to really saturate the market in order to get noticed this way. One or two ads aren’t going to make a difference.”
"Interactive marketing takes a more targeted approach,"
Greyson, Director of Operations
“Interactive marketing takes a more targeted approach,” Greyson stated. “It’s more personalized to gain the attention of a specific consumer market. For example, at Winston Grey, we’re promoting brands in venues frequented by the customers most likely to purchase a product. We have done our demographic research thoroughly and crafted messages that will speak to the brand’s customers. This approach is about making that personal connection and developing a long-term relationship.”
Greyson noted that the results speak for themselves. “When brands see how quickly we can penetrate a market and deliver them the ROI they seek, it validates the methods used,” she said. “We can launch a campaign in a matter of weeks, too. In today’s fast-paced market, you can’t wait too long to move. Otherwise, someone else will be ready to grab your marketing share before you.”
Winston Grey Managers Discuss Goal Attainment in Marketing
According to Greyson, one of the reasons brands succeed with interactive marketing is the fact that it’s easier to measure results. “When our team members meet with company leaders to discuss their campaigns, part of the conversation centers on determining what the anticipated end results will be,” she explained. “We use those results to create goals for our team to achieve.”
“Goal setting has an important function for any project or campaign,” Greyson noted. “If you don’t have goals attached, you’ll never know how successful your approach is. With our Winston Grey team, we have overall objectives and several milestones to meet along the way. We track our progress frequently so that we can make adjustments in our strategy if needed.”
Greyson continued, “We help brands grow so quickly due to the combination of our unique marketing methodology and our goal-oriented approach. We ensure that everyone involved is on board and able to attain success. This is our mission.”
About Winston Grey, Inc.
Winston Grey, Inc. is an event-based promotions firm focused on enhancing market share and brand loyalty through memorable interactive campaigns. The firm’s highly-skilled brand ambassadors create distinctive outreach initiatives that engage targeted consumers and expand public awareness of the products they represent. A dedication to their core values of flexibility and constant improvement ensures the satisfaction of all business leaders who entrust the firm with their promotional goals. With a well-established reputation for reaching new markets and boosting profitability for both Fortune 500 companies and smaller local operations, Winston Grey, Inc. is poised for continued growth and further expansion.
