World's Most Expensive Dress Now at Ripley's Believe It or Not! Orlando

For a limited time, you can see the iconic dress Marilyn Monroe wore when she famously sang "Happy Birthday, Mr. President" JFK.

Ripley's Believe It or Not! brings the world's most expensive dress to Orlando, Florida, Thursday, Nov. 9, 2017. The dress was custom made for Marilyn Monroe for President John F. Kennedy's birthday gala on May 19, 1962. The "Happy Birthday, Mr. President" is the world's most expensive dress purchased at auction for over $5 million.

For a limited time, you can see the iconic dress Marilyn Monroe wore when she famously sang “Happy Birthday, Mr. President” to John F. Kennedy on May 19, 1962, for his 45th birthday gala at Madison Square Garden. The dress will be on display for a limited engagement at Ripley’s Believe It or Not! on International Drive in Orlando, Florida.

Ripley’s Believe It or Not! set a new Guinness World Record for the most expensive dress sold at auction when they acquired the dress from Julien’s Auctions for a staggering $4.8 million. Add in auction fees, and the dress cost over $5 million, making it the most expensive dress in the world.

With the dress, other items from Kennedy’s birthday gala will be on display, along with other Marilyn memorabilia.

The dress will be on display for a limited engagement, starting on Thursday, Nov. 9, 2017, and leaving after the new year.


Ripley’s is hosting a Marilyn Monroe Look-Alike Contest on Saturday, Dec. 9, 2017, starting at 6 p.m.

The contest is open to anyone who would like to participate – if you think you have what it takes to embody the lovely Ms. Marilyn Monroe, take a chance and enter! There is no cost to register, and the contest is free to view for the public.

Grand Prize is a cash prize of $500, lifetime passes to Ripley Entertainment Attractions, Ripley’s merchandise, and a two-night stay on Clearwater Beach. There are also prizes for first and second runners-up.

To register for the contest, please visit:


Ripley’s will be showing free outdoor Marilyn Monroe movies on select Saturdays in December. 


*Movies will be shown outdoors, and are weather permitting.

Dec. 2 @ 7 p.m. –​ Gentlemen Prefer Blondes
Dec. 9 @ 8 p.m. –​ Some Like It Hot
Dec. 16 @ 7 p.m. –​ Seven-Year Itch


On Dec. 2, meet an award-winning Marilyn Monroe Impersonator! She will available for a meet-and-greet and posing for photo ops between 11 a.m. - 4 p.m.

For more details, please visit and for the most up-to-date information.


Suzanne Smagala-Potts
Public Relations Manager
Ripley Entertainment
Office: 407-345-8010 | Cell: 727-439-0136

Source: Ripley Entertainment


Categories: Celebrities, Travel, Amusement and Theme Parks, Arts and Entertainment

Tags: happy birthday dress, happy birthday mr. president, JFK, marilyn monroe

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Ripley Entertainment has been publishing books for almost a century, and continues to amaze and delight readers of all ages. Starting with the collection of Robert Ripley cartoons in 1929, the company has grown to publish multiple titles each year.

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