World's Most Expensive Dress Comes to Ripley's Believe It or Not! in San Francisco

See Marilyn Monroe's Iconic "Happy Birthday, Mr. President" Dress

Marilyn Monroe "Happy Birthday, Mr. President" Dress Unveiling.

For a limited time, you can see the iconic “Happy Birthday, Mr. President” dress that Marilyn Monroe wore on May 19, 1962, when she famously sang to President John F. Kennedy for his 45th birthday at Madison Square Garden. The dress will be on display for a month-long engagement at Ripley’s Believe It or Not! Odditorium located at 175 Jefferson St., Fisherman’s Wharf.

On November 17, 2016, Ripley’s Believe It or Not! set a new Guinness World Record for the most expensive dress sold at auction when they acquired the dress from Julien’s Auctions for a staggering $4.8 million.

This is the most famous item of clothing in twentieth-century culture. It has the significance of Marilyn, of JFK, and of American politics.

Edward Meyer

VP of Exhibits & Archives

Add in auction fees, and the dress cost over $5 million, making it the most expensive dress in the world.

“This is the most famous item of clothing in twentieth-century culture,” says Edward Meyer, VP of Exhibits & Archives for Ripley’s Believe It or Not!. Meyer has been acquiring items for Ripley’s for over 39 years and placed the winning bid on the dress. “It has the significance of Marilyn, of JFK, and of American politics.”

Along with the dress, other items from Kennedy’s birthday gala will be on display, including an original program of the event, ticket stub, gala poster, and autographed tiles with Monroe’s signature.

Monroe has ties to San Francisco. She married baseball legend Joe DiMaggio on January 14, 1954, at San Francisco’s City Hall.

The dress will be on display for a very limited month-long engagement, starting on Thursday, August 3, and leaving after Labor Day on September 5. 

For more information, visit



Suzanne Smagala-Potts
Public Relations Manager
Ripley Entertainment
Office: 407-345-8010 | Cell: 727-439-0136

Source: Ripley Entertainment


Categories: Celebrities, Fashion, Local News, Tourism, Amusement and Theme Parks, Arts and Entertainment

Tags: happy birthday dress, happy birthday mr. president, JFK, john f. kennedy, marilyn monroe, ripley's believe it or not, san francisco

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Ripley Entertainment has been publishing books for almost a century, and continues to amaze and delight readers of all ages. Starting with the collection of Robert Ripley cartoons in 1929, the company has grown to publish multiple titles each year.

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