With Their Debut of Innovative Sleep Technologies and New Products with Genuine Italian Craftsmanship, Magniflex USA has Their Most Successful Las Vegas Market to Date

Magniflex USA debuted several new products that helped them increase their brand awareness and establish new customers.

​​​​Magniflex USA had their most successful showing to date this past January at the Las Vegas Market.  They unveiled several new and updated products, receiving great feedback from a number of sources.  Their combination of new technologies, refined Italian design and new product offerings all helped Magniflex USA attract more customers as well.  Magniflex USA appears to be growing by the day and their rich history of innovation affirms that this may just be the beginning.

Sleek, Italian design, a stylish and welcoming showroom and years of experience, these are just a few of the things you encounter at the Magniflex Market showroom.  It’s no wonder that Magniflex USA was able to add 100 new locations by the time the Market had finished. Their growing success has created an excitement that’s attracting customers of all types and rapidly increasing their brand awareness throughout the US.

With the addition of the Magni Smartech, Magniflex USA has certainly become the front runner in state-of-the-art sleep technology.  The Magni Smartech was one of the most unique products at the market thanks to its ability to record a wide variety of sleep data, such as the time you wake up, the hours slept, your average heart rate and its fluctuations throughout the night, your average respiratory frequency and the brightness and noise level in the room.  The Magni Smartech received interest from all types of editors, publications, and competitors and was so impressive that it convinced many customers to confirm a purchase right after use.

Magniflex USA also unveiled several other products at the Market.  For instance, their adjustable bases were a big attraction.  The adjustable bases are created with Italian design and German engineering so it functions just as good as it looks.  Their new Abbraccio pillow collection consists of their patented foam technology, an elegant viscose cover decorated with the iconic fleur-de-lis logo and a distinct blue piping around the seems for a tasteful finish.  Their Classico collection received a few updates as well, replacing the three older models with two models that both contain five support zones and a stylish new look.  Their expert craftsmanship is evidence of their passion to provide the best products for the best sleep.

About Magniflex USA

Magniflex is a 55-year old company that currently exports its products to 98 different countries.  There dedication to quality has earned them the highly regarded Oeko-Tex certification, over 35 million happy customers and very bright future.  The Las Vegas Market was the perfect display of their success and their constant innovation ensures that they continue the tradition.


Jim Sautter
​Magniflex USA Ltd., Inc.


Source: Magniflex USA Ltd.

About Magniflex USA

Founded in 1962 in Prato, Italy, Magniflex combines the craft skills of Prato, the world capital of fabrics, with new ideas about sleep and wellbeing. Today Magniflex is one of the most recognized mattress brands in the world.

Magniflex USA
3050 Biscayne Blvd. , #Suite 200
Miami, FL

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